Cutting complexity with AI in 2026
Join us for a hands-on, insight-packed event exploring how AI can simplify CX and ITSM, scale workflows, and drive measurable impact. Customers are invited to product deep dives, peer-led sessions, and interactive exercises, gaining strategies to tackle real-world challenges. Insights from Freshworks’ Global Cost of Complexity report reveal how complex systems silently cost revenue and time - and how AI can help teams reduce hidden complexity to boost growth and productivity.
Date: Thursday, 5 March 2026
Time: 14:00 - 17:00 (customer-only sessions); 17:00 - 20:30 (main event)
Location: Creative Valley, Utrecht, Netherlands
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Practical, product-led workshops & roundtables
Freshservice AI & IT Workshop: Unlock AI, Copilot, and Customer Journeys This workshops explores the Freshservice and Freddy AI Copilot roadmap. Work through real-world use cases, and learn practical ways to scale AI across your service desk. Gain actionable guidance on improving employee journeys, with takeaways you can apply immediately.
Exclusive CX Roundtable: Unlock the Power of AI in Customer Experience Built for CX and Freshworks champions, explore how AI transforms support and customer engagement. Get hands-on with Freddy AI Agents and Copilot, preview Freshdesk roadmaps, and share best practices with peers and Freshworks experts to drive better results.
Customer sessions run from 14:00–17:00. Speak with your Freshworks host to request an invitation and join the conversation.
Leaders in tech adoption, strategic priorities, & AI investment
This event is for CX and IT professionals who want to see AI in action, simplify workflows, and drive measurable business impact. Freshworks customers can join hands-on workshops and peer-led sessions to explore Freshdesk and Freshservice roadmaps alongside Freddy AI Copilot. Business leaders will gain insights from the recent Cost of Complexity report and learn how AI can help identify, reduce, and manage hidden complexity across systems, processes, and teams.
Uncomplicate. Accelerate. Grow.
Whether you’re joining us in the afternoon for peer-led discussions and hands-on product sessions, or in the evening to hear the latest from Freshworks and build new connections, this event in downtown Utrecht offers insights, networking, and a touch of speed. Highlights include:
14:00 – 17:00 | Customer workshops: hands-on sessions and peer-led discussions across CX and ITSM 17:00 – 18:00 | Arrival, networking & refreshments 18:00 – 19:00 | Keynote: The latest findings from Freshworks’ Global Cost of Complexity report 19:00 – 20:30 | Dinner, networking, and F1 simulator experiences - see who’s fastest on the track!
Convenient central Utrecht location
Getting to Creative Valley Utrecht CS:
By train, tram, or bus | The venue is just a 2-minute walk from Utrecht Centraal, the city’s main transportation hub
On foot from the station | Exit the main concourse and follow the signs to the Creative Valley building - easy to spot and fully accessible
By car | For those driving, please check with your Freshworks host for parking options near the venue
