A course for marketing leaders,

by marketing leaders

The role of marketing is rapidly changing. To be a great marketing leader you should not only be adaptive to the changing landscape of marketing, but you also have to be ahead of the curve to make any real difference.

So, if you are a new marketing manager or if you aspire to be one, you’ll agree with us when we say that leadership in marketing is one of the most challenging roles to which you can transition. And that's why we created Marketing Masterclass. It is an online course in Freshworks Academy that is an excellent stepping stone for first-time managers and leads in marketing to learn what it takes to be a marketing leader. 

Course Curriculum

General Marketing

People Management

Content Marketing

Product Marketing

Marketing Masterclass Instructors

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Colin Campbell

Director of Marketing at Sales Hacker

With over 10 years of marketing experience, Colin believes that marketing, if done right, should feel like a gift. Some of the notable companies that he’s worked with include Brafton Inc. and Easy Energy of Massachusettes, LLC.

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Jill Soley

Bestselling author of Beyond Product

With over 16 years of experience, Jill embraces a collaborative, customer-focused approach to product and marketing management. She has worked with Freshworks Inc, Cloverpop, Adobe, Siebel systems, Sony Pictures Imageworks, etc.

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Wes Bush

Bestselling author of Product-Led Growth

With over 9 years of marketing and teaching experience, Wes believes the days of hiding your product behind closed doors is gone and that it's time to lead with your product. He's worked with brands like Axonify,  Vidyard, and TEDxUW.

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Eric Keating

VP of Marketing at Appcues

With over 17 years of experience, Eric is known for building efficient demand-generation functions, telling compelling stories, and fostering high-performance teams. He has worked with brands like Zaius, Kantar Millward Brown, and more.

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Janani Dwaraknath

Head of Product Marketing at Freshworks

With over 12 years of experience, Janani believes that product marketers give a voice to both the product in the market and vice-versa. She has worked with big brands like Cognizant Technology Solutions and has expertise in Brand and PR.

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Russ Somers

VP of Marketing at TrustRadius

With over 20 years of experience, Russ's finesse lies in combining strategic vision with analytical insight and excellence in execution. He has worked with notable brands including Trendkite, sonarDesign Inc, Invodo, and more.

With our own...

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Praveen Ramesh

Community Outreach Manager at Freshworks

With over 8 years of experience, Praveen engages with industry leaders, CxOs, analysts, and thought leaders to create content related to Customer Engagement and SaaS. Other notable brands he’s worked with include Stayzilla and Envigo Ltd.  

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