ActiveDEMAND is a cost-effective solution that provides seamless integration to your CRM.
- Prospect Insights (website visit history in your CRM!)
- Account Insights
- Drip Campaigns
- Newsletters
- Outbound sales email tracking
- Outbound call tracking
- Appointment scheduling
- Webforms
- and so much more!
Tired of switching between applications to see what is happening in marketing? Tired of fighting with ZAPIER?!! Finally, you can now see ALL of your marketing email engagement directly in your CRM contact screens!! The pain of trying to sync your marketing leads with your sales CRM is eliminated when using your CRM with ActiveDEMAND. Leads can be automatically ported into your CRM; updates to leads are pushed to ActiveDEMAND ... automatically!
The fun doesn’t stop once you generate a lead with ActiveDEMAND. ActiveDEMAND is constantly communicating with your CRM to move prospects through your sales funnel. A whitepaper download may indicate an early funnel lead, yet a quote request is a later-stage deal. Let ActiveDEMAND automate the deal progression. Did your deal close? Have ActiveDEMAND automatically stop a drip campaign. ActiveDEMAND + Freshworks CRM, a fully integrated sales and marketing automation solution.
With ActiveDEMAND, you have full control over what information is going to be delivered to your CRM. With ActiveDEMAND’s custom workflow engine, you can put as much or as little information into your CRM. Finally, there is a truly seamless integration!
Setup and installation
1)Login to your ActiveDEMAND account: https://www2.activedemand.com/s/freshworks-ad-login
In your CRM
Step 1:
Click your account icon (Letter on the top right toolbar), select [Settings], click the [API Settings]
You will be provided with an API Key
Copy the API Token
In ActiveDEMAND
Step 1:
Browse to Administration->Account Settings. Click on the 'Integrations' tab.
Step 2:
Whenever a contact is pushed to your CRM from ActiveDEMAND, the standard and custom fields in ActiveDEMAND can be mapped to the standard/custom fields in your CRM. You must set this mapping up for ActiveDEMAND to know which fields to update in your CRM. In the Account Settings (Administration->Account Settings), scroll down to the Integrations Tab.
You can map ActiveDEMAND fields to your CRM Fields.
In ActiveDEMAND
Step 1:
In ActiveDEMAND, under Automation->Lead Processing you can customize your lead distribution and lead management. If you have access to the Sales Lead Notifications or Phone Call Sales Notification workflows, you now will see a new workflow item in the Workflow Actions.
NOTE: If your Sales Lead Notifications workflow is read-only, send an email to support@activedemand.com, they will add the CRM workflow element to your workflow for you.
This action will give you the ability to post/update a contact in your CRM.
In ActiveDEMAND
Importing Contacts From your CRM -> ActiveDEMAND
After your CRM has been linked to your account, importing contacts is easy. In ActiveDEMAND, browse to Contacts->Import Contacts. You should see an option for pulling contacts from your CRM.
You will be given full control over what to do if contacts exist, what fields map to what, etc.
Automatically update contacts in ActiveDEMAND from your CRM
One of the more powerful features of the ActiveDEMAND-your CRM integration is the ability to update contacts in ActiveDEMAND automatically. To automatically push changes from your CRM to ActiveDEMAND, use the contact import scheduler (Contacts->CRM Contact Updates ). your CRM will update ActiveDEMAND on a scheduled basis. The import scheduler filter system allows you to have full control over what gets data and which contacts are automatically updated in ActiveDEMAND.
Full step-by-step instructions on enabling your ActiveDEMAND / your CRM integration can be found here:
https://www2.activedemand.com/s/freshworks-crm-integration
The information listed below is provided by the App Developer Partner pertaining to the data privacy policies of the latest app version available on the Freshworks Marketplace. The App Developer Partner is solely responsible for the accuracy of the information provided.
What is End-User data?
Any information that is generated or provided by individuals while using your apps in connection with Freshworks products.
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Version History
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