Delighted is a customer feedback platform that specializes in gathering actionable insights through various metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). The platform allows businesses to collect feedback across multiple channels like email, web, SMS, and more. Benefits of integrating Delighted with Freshmarketer :- 1) Unified Customer View :- With the integration, all Delighted feedback and NPS scores are visible right within the Freshmarketer contact activity timeline. This provides a 360-degree view of the customer, helping you understand their journey and sentiment better. Automated Segmentation: Based on the NPS scores and feedback, you can automatically segment customers into different buckets like 'Promoters,' 'Passives,' and 'Detractors.' This enables targeted marketing campaigns. 2) Personalized Communication:- Utilize the segmentation to send personalized messages via WhatsApp, SMS, or email. For instance, you can send discount coupons to 'Detractors' to win them back or reward points to 'Promoters' to encourage loyalty. By integrating Delighted with Freshmarketer, you not only gain a deeper understanding of your customers but also empower your marketing team to execute more effective and personalized campaigns. This results in improved customer satisfaction, higher retention rates, and ultimately, increased revenue.