Sync Customers (Accounts) & Contacts to keep customer master data up-to-date in both systems. Updates made in one system will synchronise to the other. This allows different teams (e.g. a helpdesk team and a sales team) who are using different systems work off an up-to-date data set. Freshsales Lead -> Dynamics Lead provides a reference view of Freshsales Leads within Dynamics. Leads will be updated into Dynamics Leads allowing users in Dynamics to view lead progress. Freshsales Deal -> Dynamics Opportunity syncs provides a reference view of Freshsales Deals within Dynamics. Deals will be updated into Dynamics Opportunities allowing Dynamics users to view Opportunity progress. Once setup, the integration is operated as a managed service by Recursyv.