The integration provides insights on the Account and Contact from Linkedin within Freshsales. It also empowers sellers to save accounts and contacts to LinkedIn lists, send connection requests, and send Inmails. Comprehensive Account Insights: Account IQ: This feature leverages Generative AI to create comprehensive summaries of accounts. These summaries include insights into the account's strategic priorities, business challenges, and even what their executives are discussing on LinkedIn. This information can be readily accessed within Freshsales, making research and account planning more efficient. Find Key People: This feature assists sellers in identifying the most effective ways to connect with an account. It highlights warm paths into the account, such as mutual connections, past customers or colleagues, and new hires. This information is available directly in Freshsales, simplifying outreach and relationship building. Relationship Map: This feature empowers sellers to construct dynamic and shareable account maps within Freshsales. These maps visualize the buying committee and offer real-time updates on key individuals, such as job changes and LinkedIn activity. This helps keep sales teams aligned and well-informed about their target accounts Personalized Prospect Engagement: Icebreakers: Uncover shared connections, experiences, and interests to personalize your outreach, quickly warming up leads. You can see icebreaker suggestions directly on the contact's profile within Freshsales. Get Introduced: Leverage your network by requesting introductions from mutual connections. This warm introduction approach is more effective than cold outreach. Related Leads: Expand your prospect pool by identifying additional contacts at the same company, creating opportunities for multi-threading your accounts. Streamlined Sales Navigator Actions: Seamless Integration: Eliminate the need to switch between platforms by sending InMails and connection requests directly from Freshsales, streamlining your workflow. High-Performance Sales Sequences: Create efficient and impactful sales sequences within Freshsales that incorporate LinkedIn actions, leading to a more organized and effective outreach strategy.