This app allows the user to integrate their CRM contacts with Mailchimp members. Any new contact created in the CRM can be created as a Mailchimp member through this app. The user can choose to update the data from the CRM to Mailchimp or vice versa in the app. This app syncs contacts between Mailchimp and the CRM in the backend which means that the user is required to configure the app only once with their Mailchimp credentials after which the data sync between Mailchimp and the CRM is done seamlessly. This app ensures that the latest data is always present in both the apps as it constantly updates the latest changes from the CRM to Mailchimp and vice versa. The user can also map the fields in the way they wish from the CRM to Mailchimp. For example, the user can choose which one of these 2 fields: work-email, personal-email should be synced as primary email in a Mailchimp member. Features of the app: • The user can configure the direction of sync from the CRM to Mailchimp or vice versa or both. • The sync happens seamlessly every 12 hours. • The user can map the fields in the CRM to fields in Mailchimp which means that the user has control over the transformation of data.