Reviews.io is a review collection and management platform that helps businesses gather, manage, and display customer feedback. The platform enables companies to collect verified reviews from their customers, which can be showcased on their website or social media channels. With the Freshmarketer and Reviews.io integration, you can do the following: Enhanced customer segmentation: Segment customers based on the reviews they've provided, enabling targeted marketing strategies. Personalized communication: Tailor messages to customers according to their specific feedback, improving engagement and satisfaction. Reward positive reviews: Encourage customer loyalty and advocacy by rewarding those who leave positive feedback. Address negative feedback: Proactively reach out to customers with negative reviews to understand their concerns and improve their experience. Improve online reputation: Utilize positive reviews in marketing campaigns to build trust and attract new customers. Data-driven decision-making: Leverage customer feedback to make informed business decisions and enhance products or services. Boost customer retention: By addressing feedback and personalizing communication, increase the likelihood of repeat purchases and long-term customer relationships.