The Stripe plus app automates the creation of contacts, accounts & Deals by filling in the contract attributes from Stripe based on Stripe Customer creation, Subscription creation, Invoice Creation, refund creation, Funds added etc. Business cases/Examples: 1. When a Trial Subscription is created in Stripe, then a new contact & account can be created in Freshsales CRM. The contact and account fields can be populated dynamically from the Subscription details or populate fixed values. 2. When a new invoice is created in Stripe, then a new deal can be created in Freshsales CRM. The deal name and deal amount/value can be set based upon the invoice details and also you can have some fixed set of values configured for deal fields. 3. Map all your Stripe subscriptions to Freshsales CRM deals, upon trail subscription creation creation set the deal stage as 'new', upon active subscription set the deal stage as 'in progress' and whenever the subscription is cancelled, mark the associated deal stage as 'closed/lost/cancelled' as per your business need. Refer App spec document for more examples