Founded in 2003, ValueFirst connects businesses with their consumers over telecom and internet channels, at scale. ValueFirst assists brands across sectors to build conversational experiences by offering Apple Business Messaging, Chatbots, Email, Google Business Messaging, Instagram, RCS Business Messaging, SMS, Voice, and WhatsApp through communication platforms and smart APIs. With ValueFirst WhatsApp Messaging for Freshworks, businesses can engage, notify, remind, and support their customers on the world's favorite messaging app aka WhatsApp. Freshworks customers should consider utilizing the ValueFirst WhatsApp Messaging Connector for multiple reasons: 1. WhatsApp has become one of the most widely used messaging apps, with over 2 billion users worldwide. By integrating WhatsApp messaging capabilities into the Freshworks platform, businesses can unlock a vast and highly engaged audience. With ValueFirst WhatsApp Messaging Connector, Freshworks customers can reach their customers on a channel they already use and prefer, resulting in improved customer satisfaction and increased brand loyalty. 2. The ValueFirst WhatsApp Messaging Connector seamlessly integrates with Freshworks' customer engagement tools, allowing businesses to manage all customer conversations from a centralized platform. With this connector, Freshworks customers can handle WhatsApp conversations alongside other channels like email, phone, and social media, ensuring a consistent and efficient customer experience across various touchpoints. By streamlining communication channels, businesses can reduce response times, resolve issues faster, and ultimately enhance customer satisfaction. 3. ValueFirst's WhatsApp Messaging Connector offers powerful automation capabilities that enable businesses to scale their customer interactions. Freshworks customers can leverage features like chatbots, automated replies, and personalized messaging workflows to handle high volumes of incoming messages effectively. Automation not only saves time but also improves efficiency by providing instant responses to frequently asked questions, collecting customer information, and routing conversations to the right agents when necessary. This enables businesses to enhance their customer support while optimizing resource allocation. 4. With the ValueFirst WhatsApp Messaging Connector, Freshworks customers can initiate proactive customer engagement campaigns, reaching out to customers with relevant offers, updates, and reminders. By leveraging WhatsApp's rich media capabilities, businesses can send personalized messages, images, videos, and even interactive elements, creating engaging and immersive experiences. Proactive customer engagement helps businesses stay top-of-mind, increase customer retention, and drive revenue growth. 5. Understanding customer behavior and preferences is crucial for effective customer engagement. The integration of the ValueFirst WhatsApp Messaging Connector with Freshworks provides businesses with access to comprehensive analytics and insights. Freshworks customers can track and analyze metrics such as message delivery rates, response times, customer satisfaction ratings, and conversation trends. These insights empower businesses to optimize their messaging strategies, identify areas for improvement, and make data-driven decisions to enhance customer engagement and satisfaction. ValueFirst is the official business provider for META to deploy WhatsApp-based solutions globally.

1. Enter the Freshsales suite URL (e.g., xyz.myfreshworks.com). 2. Enter the Freshsales API key generated in the first step. Reference link: API Key Generation Guide (https://support.freshsales.io/support/solutions/articles/220099-how-to-find-my-api-key-) 3. Click on the "Validate" button. If the validation is successful, proceed to the next tab to set up the ValueFirst account. 4. In the "Account Registration" tab, enter the following details for the ValueFirst account: a. Waba/Mobile Number (Required). b. Username (Required). c. Password (Required). 5. After entering the details, click on the "Submit" button. 6. Once the account registration is successful, all approved templates will be fetched. 7. In the "Templates" tab, you will find a list of pre-approved templates. 8. In the "Workflow Automation" tab, click on the "+New Rule" button to create a new rule. A pop-up will appear. Enter the following details to trigger SMS messages to customers: a. Event (Required). b. Template (Required). 9. If the selected template has any variables, you can select values from the "Placeholder" dropdown and click on "Add". The placeholder will be added to the variable. If you want to remove it, click on the "Reset" button. 10. If the selected template includes documents, media, or videos, you can enter the public URL in the text box. 11. When selecting the template, the following details will be auto-populated based on the selection: a. Template ID. b. Category. c. Language. d. Template Text. 12. After entering the details, click on the "Submit" button. 13. Once the Workflow Rule is created, you can remove or edit the settings by clicking on the "Remove" or "Edit" button. 14. Once the setup is complete, click on the "Install" or "Save" button.