Best 15 Hubspot Alternatives in 2024

HubSpot is a leading CRM platform offering a comprehensive suite of tools for outbound and inbound marketing, sales, customer service, and operations. What makes the platform so popular is its ability to streamline processes and enhance customer experiences, making it a go-to choice for businesses of all sizes.

As with any platform, HubSpot may not be the perfect fit for everyone. Businesses might look for alternatives to HubSpot for several reasons. Cost concerns can be significant, especially for small to medium-sized enterprises that may find HubSpot's pricing structure prohibitive. Specific feature requirements can also drive the search for alternatives, as some businesses may need functionalities that HubSpot doesn't offer or does not excel in. Scalability issues and user interface preferences are other common factors.

In this comprehensive guide, we will explore the top 15 HubSpot alternatives that have emerged as strong CRM contenders in 2024. We'll examine key criteria, analyze each alternative's strengths and weaknesses, and provide a comparative overview to simplify your selection process.

Reasons to explore HubSpot alternatives

While HubSpot has received considerable industry acclaim, many users have noted that it may not be the optimum choice for every business type or use case.

Here are some reasons why you might consider exploring HubSpot alternatives:

• Cost: HubSpot’s comprehensive features and popularity in the industry mean the platform also commands high pricing. The cost can also exponentially increase as a business scales and requires more advanced features.

• Focus needs: Some businesses have specific needs, such as building strong visual sales pipelines or in-depth project management, that HubSpot doesn't prioritize.

• Ease of use: With its extensive feature set, HubSpot can be overwhelming for teams that are not tech-savvy or don’t require all these extra features. A simpler alternative could be ideal for such teams.

• Flexible solution: Startups and small and mid-sized businesses (SMBs) may not need all of Hubspot’s features right at the beginning and might prefer a CRM that grows with them. Large businesses, on the other hand, might require more advanced capabilities than HubSpot offers.

• Transparent pricing: HubSpot does not provide transparent pricing. Businesses end up paying extra for customization, onboarding, key workflows, and additional call minutes. They also have to pay an extra $75 per user for phone support, making customer support costly and limited.

How do we analyze and select alternatives to HubSpot?

We have curated this list of 15 HubSpot CRM alternatives by sifting through a vast pool of marketing and CRM automation solutions. We evaluated their features, pricing, integrations, user experience, and scalability. We also looked at user reviews on platforms like G2 and Capterra to understand real-world experiences and sentiments. 

15 best HubSpot alternatives and competitors in 2024

1. Freshsales

Best HubSpot alternative for scaling sales & teams (all-in-one CRM & marketing automation)

Freshsales is a cloud-based, AI-powered CRM solution that streamlines sales processes, enhances team collaboration and customer service, and drives revenue growth. Its comprehensive feature set, scalability, and intuitive interface make it suitable for businesses of all sizes. 

With sales automation, personalization, and analytics, Freshsales helps companies automate repetitive tasks, build stronger customer relationships, and improve lead conversion rates. Freshsales' AI assistant, Freddy AI, gives detailed insights into customer preferences and shares real-time suggestions to close deals faster.

Key features of Freshsales:

• AI-Powered contact scoring: 

Freshsales’ artificial intelligence assistant, Freddy AI, automatically prioritizes and scores leads based on their interaction with the business and the likelihood of conversion. Sales reps can get an idea of the lead’s preferred channels, content details, and more, helping them personalize conversations and elevate their sales pipelines. The 360-degree customer view also provides a unified view of lead details, recent meetings, activities, tasks, deals, and more, streamlining the sales process. 

• Visual sales pipeline: 

The intuitive drag-and-drop interface helps sales teams visualize and manage deals better. The visual pipeline also makes it easier to monitor deals as they progress through different stages, identify potential risks, and optimize the sales process for better results.

• Customizable reports and dashboards: 

Freshsales provides customizable dashboards and reports for data and analytics to get a complete overview of the business’ sales performance.

The reports are also easy to understand, which makes it easier to track key metrics, identify trends, and make data-driven decisions to optimize sales strategies.

• Built-in communication channels:

Freshsales also helps sales teams prospect better with built-in communication tools. Sales reps can call, email, chat, and send text messages directly from the CRM, eliminating the need for multiple tools, saving time, and improving productivity. 

Why consider Freshsales as the best HubSpot alternative?

• User-friendly interface: Freshsales is known for its intuitive design, making it easy for sales teams to adopt and use.

• Customization options: Businesses can tailor the platform with custom fields, modules, and reports to meet their industry and business needs. 

• Comprehensive features: Freshsales offers a wide range of features, from lead management to AI-based sales tools, analytics, and forecasting.

• Seamless integrations: Freshsales integrates with major business apps, including Zapier, Mailchimp, and Google Calendar, helping create a streamlined workflow.

• Affordable pricing: Freshsales offers competitive pricing plans to suit different budgets.

How Freshsales outperforms HubSpot 

Pricing of Freshsales compared with HubSpot 

Why do users love Freshsales?

Freshsales’ biggest selling point is its user-friendly interface and comprehensive features, which make it easy for even new teams. The pricing is attractive, particularly for startups, without sacrificing essential CRM features. 

With a G2 and Capterra rating of 4.5, it’s also well-received by small and mid-sized businesses who prefer it for its ease of use, comprehensive features, integrations, and customer support.

2. Pipedrive

Best HubSpot alternative for sales-first startups & SMBs seeking a visual sales pipeline. Pipedrive is a sales CRM and pipeline management software that simplifies the sales process with a visual pipeline interface. Businesses can visualize every step and distinct stage of their sales process akin to cards moving in a Kanban-based platform.

This makes sales progress clear for entire sales teams and helps identify bottlenecks before they become problematic. Pipedrive’s built-in email builder offers also help sales reps send prospecting emails right from the CRM dashboard.

Key features:

• Visual sales pipeline: Track deals at each stage with a drag-and-drop interface and visual sales pipeline management.

• Customizable sales automation: Automate repetitive tasks like sending emails or assigning leads based on pre-defined triggers.

• Built-in reporting & analytics: Mesure success and gain insights into sales performance with customizable reports and dashboards.

• Seamless integrations: Connect Pipedrive with other essential business tools you use, like email marketing platforms or accounting software.

Pipedrive pricing:

\Why consider Pipedrive as a HubSpot alternative?

Pipedrive is suitable for startups and small and mid-sized businesses looking for a user-friendly sales CRM with a visual pipeline interface and budget-friendly pricing.

3. Salesmate

Best HubSpot alternative for value-conscious startups & SMBs seeking a powerful all-in-one CRM.

Salesmate is another all-in-one CRM software that helps businesses market, close deals, nurture their leads, and provide customer service from one platform. Businesses can build any type of workflow based on their industry and use case, helping them automate sales processes that don’t require human intervention. 

The CRM provides all the details a company needs to optimize its sales cycle, including detailed contact information and a 360-degree overview of each lead's account. Salesmate also helps sales professionals capture leads using contact forms, lead magnets, live chat, lead scoring, and customer journeys. 

Key features: 

• Lead management and pipeline: Capture, nurture, and convert leads by getting detailed insights into prospective customers and building multi-channel sales pipelines.

• Email tracking and automation: Track email opens and clicks and automate repetitive tasks like sending follow-up emails.

• Built-in phone and texting: Make and receive calls directly within Salesmate and send SMS messages to leads and contacts.

• Marketing automation: Create drip email campaigns and manage landing pages to nurture leads and convert them into customers.

• Seamless integrations: Salesmate integrates with popular business tools to centralize your data and workflows.

Salesmate pricing:

Why consider Salesmate as a HubSpot alternative?

Salesmate offers a more affordable option with a feature set geared towards core sales and marketing needs. On the other hand, HubSpot can be pricier and has a wide range of features that some startups and small businesses may not need.

4. Salesforce Sales Cloud

Best HubSpot alternative for large enterprises with complex sales needs. Salesforce Sales Cloud is a powerful CRM platform, ideal for larger businesses with complex sales processes. One of its standout features is the high degree of customization for sales workflows and dashboards. This empowers reps to streamline their process and boost efficiency.

It also offers seamless integration with other Salesforce products, resulting in a unified customer experience. For other third-party business apps, businesses have access to an extensive app marketplace, which helps them extend functionality and connect with other business tools.

Key features:

• Advanced sales automation: Automate complex workflows, lead scoring, and opportunity management for high-volume marketing and sales teams.

• AI-powered insights: Businesses can use built-in AI tools to predict the likelihood of a lead conversion and channel their efforts in the right direction. 

• Detailed sales analytics & reporting: Gain deep insights into sales performance with customizable dashboards and reports.

• Scalable & customizable platform: Salesforce scales is highly scalable, allowing businesses to customize their dashboards as they grow and align with their changing sales processes.

Salesforce Sales Cloud pricing:

Why consider Salesforce Sales Cloud as a HubSpot alternative?

Salesforce Sales Cloud is preferred by larger enterprise businesses with complex sales workflows and extensive customization options. It offers deeper functionalities than HubSpot for high-volume sales teams.

5. Copper CRM

Best HubSpot alternative for Google Workspace users Copper CRM is an all-in-one solution that helps businesses connect with their leads, nurture them, and close sales deals. It provides a complete overview of customer interactions, ensuring sales reps don’t overlook any information when reaching out to potential clients. 

It’s especially preferable for businesses that use Google Workspace (Gmail, Calendar, Drive) for a familiar and easy-to-use experience. It eliminates the need for data entry by automatically pulling information from your Google apps, saving you time.

Key features:

• Native Google Workspace integration: Businesses can access and manage their CRM data directly within Gmail, Calendar, and Drive.

• Automatic data entry: Copper eliminates manual data entry by populating CRM fields with information from Google apps.

• Visual sales pipeline: Sales teams can build and track deal progress with a clear visual pipeline, helping them stay organized and focused.

• Mobile CRM access: The mobile app allows sales reps to manage and access key data on the go.  

Copper CRM pricing:

Why consider Copper CRM as a HubSpot alternative?

Consider Copper CRM if you heavily rely on Google Workspace and prioritize a user-friendly CRM with automatic data entry from your Gmail and other Google apps. It saves time and keeps data centralized.

6. Zoho CRM

Best HubSpot alternative for budget-conscious startups & SMBs Zoho CRM is a cloud-based sales CRM platform for businesses looking for a comprehensive feature at a reasonable price. Its intuitive interface, the ability to customize reports, and integration with over 800 business apps make it a top CRM on the market. 

The Zoho CRM platform offers tools for every sales and marketing stage, including omnichannel communication, sales automation, contact management, process management, customer journey orchestration, analytics, social media management, pipeline visualization, and more.

 Key features:

• Sales pipeline management: Track deals visually, automate workflows, and forecast sales performance for informed decision-making.

• Marketing automation: Create targeted email campaigns, manage landing pages, and nurture leads to convert them into customers.

• Social media integration: Monitor social media conversations, engage with leads, and track brand mentions directly within Zoho CRM.

• Scalable & customizable: Zoho CRM grows alongside any business and offers customization options to tailor it to specific needs.

Zoho CRM pricing:

Why consider Zoho CRM as a HubSpot alternative?

Zoho CRM is a more affordable alternative to HubSpot without compromising on extensive CRM features. It also offers some marketing automation, social media tools, and core CRM functionalities at a lower pricing tier than HubSpot.

7. Pipeline CRM

Best HubSpot alternative for sales-focused startups and mid-sized businesses. As the name suggests, Pipeline CRM’s core functionality is building visual pipelines, closing more deals, and developing customer relations. Sales managers can gauge each stage in the sales cycle and track progress with “Deal Profile” pages featuring detailed information about ongoing deals and customers. 

Key features:

• Visual sales pipeline: Drag-and-drop deals across stages, providing a clear sales pipeline overview for informed decision-making.

• Sales automation: Automate repetitive tasks like sending follow-up emails or assigning leads based on pre-set triggers, saving time for sales reps.

• Mobile CRM access: The Pipeline CRM mobile app allows users to manage deals and access key data on the go, ensuring constant visibility into the sales pipeline.

• Focus on sales: Pipeline CRM prioritizes core sales functionalities like deal management and pipelines, ideal for teams focused on closing deals without needing advanced marketing automation.

Pipeline CRM pricing:

Why consider Pipeline CRM as a HubSpot alternative?

Consider Pipeline CRM if your sales team prioritizes a clear visual pipeline and core sales features. It offers a simpler, more affordable option than HubSpot's broader feature set, including marketing automation.

8. Zendesk Sell

Best HubSpot alternative for SMBs seeking a user-friendly CRM focusing on lead nurturing. Zendesk Sell is a sales-focused CRM platform that helps sales teams with contact and deal management, activity tracking, and lead nurturing and generation. It also automates aspects of the customer journey with triggers, allowing reps to nurture clients with a greater focus.

The platform also offers a customizable dashboard and an intuitive interface. Moreover, it helps convert website visitors into leads and guides them through the sales funnel with features like email sequences and web forms.

Key features:

• Lead capture & nurturing: Capture website leads through web forms and nurture them with automated email sequences, driving conversions.

• Visual sales pipeline: Track deal progress with a clear pipeline view, keeping your sales team organized and focused.

• Built-in communication tools: Businesses can streamline prospecting by making calls, sending emails, and scheduling meetings directly within Zendesk Sell.

• Seamless Zendesk integration: Provides native integration with other Zendesk products like Zendesk Support for a unified customer experience.

Zendesk Sell pricing:

Why consider Zendesk Sell as a HubSpot alternative?

Zendeak Sell is suitable for businesses focused on lead nurturing with omnichannel communication, prospecting, and customer engagement. It also streamlines lead capture, automates email sequences, and offers a visual pipeline at considerably more affordable prices.  

9. ActiveCampaign

Best HubSpot alternative for small businesses seeking an all-in-one CRM and marketing automation platform.

ActiveCampaign is a marketing automation platform with a built-in CRM. It helps sales teams track, manage, and nurture leads. The platform's rich feature set and competitive price make it ideal for small and mid-sized businesses.

ActiveCampaign also automates email marketing campaigns, helps teams manage leads and contacts, and tracks sales pipeline progress—all in one platform. It also automates relevant content for the leads based on their response, order value, and previous interactions. 

Key features:

• Drag-and-drop email builder: Create visually appealing email campaigns without coding experience, making sales outreach easier for everyone. 

• Marketing sutomation: Automate repetitive tasks like email sequences, lead nurturing workflows, and post-purchase follow-ups.

• Landing page builder: Design high-converting landing pages to capture leads and convert website visitors into customers.

• Built-in CRM: Manage leads and contacts, track deal progress within a visual sales pipeline, and gain valuable customer insights.

• Seamless integrations: Connect ActiveCampaign with your favorite business tools to centralize data and workflows.

ActiveCampaign pricing:

Why consider ActiveCampaign as a HubSpot alternative?

Suitable for businesses looking for budget-friendly options with features like marketing automation, CRM, and landing page builder in one platform.

10. Bitrix24

Best HubSpot alternative for small businesses looking for a low-cost comprehensive CRM solution.

Bitrix24 is the ultimate online workspace for businesses looking for a comprehensive suite of collaboration, communication, and management tools alongside CRM and marketing functionalities at a competitive price. 

It allows teams to manage projects, communicate internally, host video conferences, manage HR (human resource) functions, automate tasks, and nurture leads—all on a single platform. It also has a free website, landing page, and form builder, allowing sales reps to capture leads. 

Key features:

• Built-in CRM: Manage leads and contacts, track deals within a visual pipeline, and collaborate with sales team members on deals.

• Marketing automation: Automate email marketing campaigns, create landing pages, and manage social media channels to nurture leads and convert website visitors.

• Internal communication & collaboration: Communicate internally and with leads by scheduling tasks, chats, video calls, and a social intranet.

• Project management: Manage projects with tasks, deadlines, and Kanban boards, keeping projects on track and teams organized.

Bitrix24 Sales pricing:

Why consider Bitrix24 as a HubSpot Sell alternative?

Consider Bitrix24 if a free plan with CRM and marketing tools is attractive. It goes beyond most CRMs by offering built-in project management and communication features like video calls, potentially replacing multiple HubSpot subscriptions and HR software for the team.

11. Monday sales CRM

Best HubSpot alternative for visual-minded teams focused on sales pipelines. Monday.com Sales CRM simplifies sales management with a colorful, board-based interface. The fully customizable CRM platform lets sales teams drag and drop deals through every stage on a visual pipeline, offering clear visibility and transparency. 

Sales reps can build and manage multiple sales pipelines simultaneously and add as many columns as they want within those pipelines. The system also automates task generation, email composition, and all pre- and post-sales stages. 

Key features:

• Visual sales pipeline: Track deals with a drag-and-drop interface, providing a clear sales pipeline overview for data-driven decisions.

• Sales automation: Automate repetitive tasks like sending follow-up emails or assigning leads based on pre-defined triggers, saving time for sales reps.

• Customizable workflows: Tailor the CRM to your needs by creating custom workflows that automate sales processes and improve efficiency.

• Seamless integrations: Connect Monday.com Sales CRM with other business tools used by the team, including Zoom, Gmail, Google Calendars, and more. 

• Team collaboration: Collaborate on deals with internal notes, file attachments, and real-time updates within each deal board.

Monday sales CRM pricing:

Why consider Monday sales CRM as a HubSpot alternative?

Monday.com Sales CRM is suitable for a sales team looking for a customizable visual pipeline. It offers deal management and real-time collaboration features, boosting team transparency and streamlining the sales process compared to HubSpot's more static pipeline view.

12. Insightly CRM

Best HubSpot alternative for businesses seeking a flexible CRM with project management. Insightly is a scalable and flexible platform that combines CRM, marketing, and customer service. However, businesses can choose specific modules based on their requirements and growing needs. 

Some of Insightly CRM’s major functions include workflow automation, pipeline management, lead tracking, and project management. It also has a mobile app that allows sales reps to track sales pipelines wherever they are, further streamlining the sales process. 

Key features:

• Sales pipeline management: Track deals visually through different stages, monitor progress, and prioritize leads based on set criteria. Sales teams also get a real-time view of each lead's status. 

• Customizable CRM: Businesses can tailor Insightly to their needs by renaming objects and creating custom fields to manage data.

• Sales lead tracking & opportunity management: Identify risks and strategies that are proving beneficial for lead generation and determine what’s not working. Based on these data-driven insights, manage lead generation opportunities. 

• Project management: Manage simple projects alongside sales workflows, assign tasks, set deadlines, and collaborate with team members.

Insightly CRM pricing:

Why consider Insightly CRM as a HubSpot alternative?

Consider Insightly if affordability and flexibility are key. It offers a customizable CRM with basic project management features at a potentially lower cost than HubSpot, allowing businesses to manage sales and simple projects on one platform.

13. Nutshell CRM

Nutshell is an all-in-one CRM platform that helps sales teams close more deals using pipeline visualization and contact management. It allows the teams to build unlimited sales pipelines, custom forms, custom fields, and advanced analytics reports. 

It also functions as an email marketing automation tool that automates email sequences, provides pre-built email templates, and extracts data automatically. Another standout feature is the ability to build custom reports to measure and track sales progress and pinpoint areas for improvement. 

Key features:

• Lead capture & distribution: Capture leads from multiple sources and distribute them fairly amongst sales reps using round-robin assignments.

• Email tracking & insights: Track email opens, clicks, and replies to gain insights into lead engagement and personalized communication.

• Visual sales pipeline: Manage deals visually with a clear pipeline view, forecast sales performance, and identify potential bottlenecks.

• Team collaboration: Aside from lead prospecting, Nutshell CRM provides internal communication tools as well. Team members can tag each other in conversations and store those interactions for context when closing sales deals. 

Nutshell CRM pricing:

Why consider Nutshell CRM as a HubSpot alternative?

Consider Nutshell CRM to prioritize lead nurturing and efficient distribution. It offers features like email tracking and round-robin lead assignment, potentially boosting lead engagement and streamlining workflows compared to a more marketing-focused CRM like HubSpot.

14. Sendinblue (Brevo)

Best HubSpot alternative for businesses looking for a combined CRM and email marketing platform.  Brevo offers email marketing, customer relationship management, and marketing automation at a competitive price, making it ideal for startups and SMBs. Businesses can automate email marketing campaigns, design landing pages, and automate workflows—all on a single platform.

Brevo also offers omnichannel mediums like SMS and WhatsApp campaigns, allowing businesses to reach their customers wherever they are. Businesses can also get a 360-degree view of their deals, nurture customers accordingly, and provide service via live chat, phone calls, and a universal inbox.

Key features:

• Drag-and-drop email builder: Build and set up automated email sequences without coding knowledge. 

• Marketing automation: Automate repetitive tasks like sending personalized email sequences, triggered campaigns, and post-purchase follow-ups.

• Landing page builder: Create high-converting landing pages to capture leads and convert website visitors into customers.

• SMS marketing: Reach your audience directly through SMS campaigns and promotions, boosting customer engagement.

Sendinblue (Brevo) pricing:

Why consider Sendinblue (Brevo) as a HubSpot alternative?

Consider Brevo for its advanced email marketing tools and budget-friendly options. It offers drag-and-drop email building, marketing automation for personalized campaigns, and landing page creation—all in one place.

15. EngageBay CRM

Best HubSpot alternative for small businesses looking for an all-in-one CRM, marketing, and service platform. EngageBay is an all-in-one CRM platform that combines marketing automation, sales, and helpdesk functionalities. It allows sales reps to manage leads, nurture them with emails, create landing pages, and track customer support tickets—all on a single platform.

It also lets sales reps build their custom reports to gain better insights into the sales cycle. They can also A/B test landing page elements to optimize them for optimum lead conversion rates. 

Key features:

• Lead capture & nurturing: Capture leads from website forms, send targeted email sequences, and design landing pages to convert visitors into customers.

• Visual sales pipeline: Track deal progress with a clear sales pipeline, automate workflows, and collaborate with other team members for streamlined deal management.

• Built-in live chat & helpdesk: Offer real-time chat support to website visitors and manage customer support tickets efficiently, improving customer satisfaction.

• Marketing automation: Automate repetitive tasks like email marketing campaigns, social media scheduling, and lead nurturing sequences.

EngageBay CRM pricing:

Why consider EngageBay CRM as a HubSpot alternative?

Consider EngageBay for marketing automation, a built-in helpdesk for customer service, and a visual sales pipeline—potentially at a lower price than HubSpot.

Explore AI-powered HubSpot alternatives

HubSpot may be a CRM giant, but powerful alternatives that leverage cutting-edge AI technology to help businesses enhance customer relationship management are emerging. Take Freshsales, for instance—an AI-powered CRM that allows sales teams to automate tasks, generate sales emails, capture and nurture leads, forecast sales, and streamline processes—all in one platform. 

Freshsales AI assistant, Freddy AI, acts as a virtual sales assistant for sales teams. The AI assistant uses advanced algorithms to assign contact scores and provide deal insights, allowing sales reps to prioritize leads and deals with the highest conversion potential. This enables the sales teams to allocate resources effectively and focus on the most promising opportunities. 

If you're looking for a CRM that goes beyond traditional features and leverages the power of AI to boost sales and customer engagement, Freshsales is the best and most affordable alternative to HubSpot.