Set up Freshmarketer for your Shopify store

Freshmarketer is a powerful marketing automation solution that helps you increase customer engagement, improve conversions, run targeted campaigns at scale, increase repeat purchases, and support customers across multiple channels of their choice. Our solution has everything your Shopify storefront needs to grow and scale your business, all in one place.

Connect your store

There are two ways to get started with Freshmarketer for Shopify: Shopify Marketplace (new users) and Freshworks Marketplace (current users).

If you're an existing CRM user

If you have an existing CRM account, you can connect it with Shopify from the Freshworks Marketplace. You can also set up the integration from the Shopify app store. Learn more Learn moreLearn more

If you're new to Freshmarketer

Connect your Shopify store with Freshmarketer from the Shopify Marketplace. You can sign up for Freshmarketer right from Shopify and get started. Learn more Learn moreLearn more

Sync your Shopify data

Once you connect your store to Freshmarketer, your Shopify data gets auto-synced. This includes customers’ purchase history, shopping habits, communication preferences, and more. Learn more Learn moreLearn more

Configure your account

Set up your CRM the way you prefer. Invite your teammates and set up roles and permissions. Customize data you want to see, lifecycle stages, lead scoring, chat widget, and more.

Invite teammates

Team members can access customer data, create campaigns, and engage with customers and prospects. Control access for each team member based on their role in your company. Learn more Learn moreLearn more

Verify your email and domain

Email address verification is necessary to start sending email campaigns; it helps improve your email deliverability. Learn more Learn moreLearn more

Manage customers

Get a 360-view of your contact across sales, marketing, and support touchpoints. View personal data, shopping history, conversations, and more information on the contact profile. Learn more Learn more

Create Shopify lists and segments

Group your contacts into lists and segments to send targeted campaigns with personalized messages and offers. Choose from pre-built segments like abandoned cart, viewed products, or create your own. Learn more Learn moreLearn more

Customize your chat widget

Modify the chat widget to match your brand’s style. Add your logo, choose from colors and backgrounds, and set up online hours to serve your website visitors. Learn more Learn moreLearn more

Set up your channels

Connect your channels with the CRM to start engaging with your buyers and meet them where are.

Email

Send personalized email campaigns that increase CTRs and drive purchases. Customize your emails with the drag-and-drop editor, choose from pre-built templates, and add your brand imagery to match your style. Learn more Learn moreLearn more

Web/Live chat

Set up a chat widget on your website to interact with new visitors and repeat customers in real-time. Learn more Learn moreLearn more

WhatsApp

Connect your WhatsApp business account to engage with buyers via WhatsApp. Create Message Templates on Facebook to trigger WhatsApp notifications. Set up chatbots to run chat flows on WhatsApp. Learn more Learn moreLearn more

Google Business Messages

Manage and respond to customer queries raised on your business listing hosted on Google Maps and Google Search. Learn more

Apple Message for Business

Engage with customers, respond to their questions, resolve issues, and complete transactions from your iPhone, iPad, Mac, and Apple Watch through iMessage. Learn more Learn moreLearn more

SMS

Reach out to customers via SMS to share order updates, reminders, and other transactional messages. Learn more Learn moreLearn more

LINE

Bring all your LINE conversations, including images and hyperlinks, into the CRM. Learn more Learn moreLearn more

Instagram DM

Manage and respond to comments on your post, story replies & story mentions, and direct messages within the CRM. Learn more Learn moreLearn more

Facebook Messenger

Read, respond, and manage queries on Facebook Messenger. Route Facebook messages to specific agents or groups. You can also improve deflection by deploying bots on your Facebook channel. Learn more Learn moreLearn more

Launch multichannel journeys

Set up Journeys with easy-to-use playbooks and trigger campaigns across channels—email, WhatsApp, SMS, and chat.

Create your journey from scratch

Automate personalized campaigns across multiple channels—email, SMS, chat, WhatsApp with Journeys. Segment audience based on actions and events to trigger the next best action. Learn more Learn moreLearn more

Choose from pre-built Shopify Playbooks

Get started with journeys using Shopify-specific playbooks to run campaigns and follow-up actions for common use cases like order confirmation, cart abandonment, post-purchase feedback, and more. Learn more Learn moreLearn more

Reach the right audience with Segments

Create audience segments based on their demographic, behaviour, order history, website journey, and more.

Personalize customer experiences with Shopify-based Segments

Segment buyers based on placed orders, items in cart, abandoned cart, and more and set up personalized campaigns for each segment. Learn more Learn moreLearn more

Identify customers based on their order history and preferred products

Use segments to identify your top-valued customers based on their past purchases and also know the products they're viewing next. Send them timely discounts and offers to nudge them into completing their purchase.

Convert website visitors into paying customers

Use segments to identify first-time website visitors and catch their attention with timely offers, customized discounts, and personalized promotions. Learn more Learn moreLearn more

Automate marketing campaigns

Trigger the right message at the right time on channels of choice to increase engagement and promote your products.

Re-engage price-sensitive customers with Price Drop Notifications

Automate multichannel price drop alerts to inform shoppers when their favorite products are available at a lower price. Learn more Learn moreLearn more

Email campaigns

Create, design, and deliver email campaigns to build better customer relationships and improve conversions. Learn more Learn moreLearn more

WhatsApp campaigns

Send promotional messages, re-engage with cart abandoners, and offer support to customers with WhatsApp campaigns. Learn more Learn moreLearn more

SMS campaigns

Create SMS campaigns to keep customers in the loop on new offers, order updates, reminders, and more. Preview your message while crafting it and send test messages to see how the customer would receive it. Learn more Learn moreLearn more

Chat campaigns

Run triggered or targetted messages on your website to engage with your audience at the right time, promote products, and accelerate conversion. Learn more Learn more

Personalize emails with Shopify coupon codes

Add Shopify coupon codes to your email campaigns to recover abandoned carts, drive repeated purchases, and boost your conversion rates. Learn more Learn moreLearn more

Add recently viewed items to re-engage shoppers

Target the hottest leads via emails, interest them with their recently viewed products, and redirect them to your website to drive conversions Learn more Learn moreLearn more

Bring cart abandoners back to the website

Reclaim abandoned carts by sending them the right message at the right time with enticing offers and nudge your customers to complete their purchase. Learn more Learn moreLearn more

Target website visitors

Engage with website visitors on chat; target them with exclusive offers and discounts personalized for the products they are viewing. Learn more Learn moreLearn more

Win lost sales with back in stock notifications

Send automated notifications to customers who have opted in to know when their favorite products are restocked. Learn more Learn moreLearn more

Automate queries with bots

Reduce first-time response to customer queries with intelligent bots. Set up workflows to handle order and payment-related queries; for advanced queries, the bot can assign the conversation to an agent.

Set up bots with ready-made templates

Get started with bots that work for you, based on industry and use case. Modify the bot to meet your needs, preview the changes, and deploy it on your website with ease. Learn more Learn more

Resolve queries faster with FAQs

Speed up your resolution time and deflect common queries with FAQs. Create FAQ articles about the topics your customers ask the most and help them find answers faster. Learn more Learn moreLearn more

Route conversations to experts

Auto-assign incoming conversations to the right member by defining rules. Set rules based on the content of the message and/or any information about the user or contact which you can track using chat. Learn more Learn more

Set up WISMO bots

Set up chat bots to interact with customers and trigger the right action based on the customer’s input. Customers can get faster resolution for queries like WISMO, order confirmation, shipping details, and more. Learn more Learn moreLearn more

Manage your conversations

Bring all your customer conversations from across different channels to one place.

View conversations in one place with Agent Inbox

With the Agent Inbox, you get context into customers’ purchase history, their previous conversations, items in cart, and more to resolve queries faster. Learn more Learn moreLearn more

Analyze your campaigns

Monitor your Shopify store performance with the e-commerce dashboard.

Monitor Shopify store performance in Freshmarketer

Performance metrics are automatically synced with the CRM so you can manage your campaigns and your store, in one place. Learn more Learn moreLearn more

Optimize email and SMS campaigns with analytics

Know how your emails/SMSes are performing. Use these insights to improve campaign messages and send better follow ups.Learn more

Try Freshmarketer for Shopify

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