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Product Updates 2025

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No updates for this Month

Product Updates 2024

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Enhancement

Mobile app: Simplified login

Enhancing domain identification and simplifying additional steps in the login process. This boosts user access to the mobile application, enabling real-time task management on the go.

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New

One-time fees and discount components

Create accurate quotes with multiple one-time fee components. Enjoy increased flexibility with quote-wide and deal-wide discounts, along with line-item discounts for tailored pricing.

New

AI-powered social media post generator

Create engaging Facebook and Instagram posts in less than a minute with AI by adding a brief description and selecting the purpose and tone of the post.

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Enhancement

Report enhancements

Edit and add columns to the underlying data table by clicking on the widgets and apply filters to  tables to drill down further and export the underlying data on curated and custom reports.

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New

Coupon Management

Create, manage and promote coupons effectively. Whether it’s a summer sale or an early bird offer, you can attach coupon codes in your email campaigns Offer attractive discounts to your target audiences and drive higher conversion.

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New

Predictive Segmentation

Get insights into customer behaviors and craft personalized marketing strategies to enhance engagement and drive sales.

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New

Event Analytics

Track activities like reviews, downloads, and NPS scores to understand customers' journey.

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New

Send Time Optimization for Emails

Boost email open rates using AI and ensure emails reach customers at the optimal day and time.

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Product Updates 2023

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New

Conversion goals

Measure conversions from marketing campaigns you are running, such as orders placed, website visits, or customer sign-ups. Track revenue generated, identify the best performing campaigns/channels, and optimize campaign performance.

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New

Source tracking

Understand which marketing channels/campaigns are driving traffic to your website. Segment audience based on campaigns/channels they engage with, and send personalized marketing messages with relevant offers.

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Enhancement

Enhancements to SMS campaigns

In the new enhancements to SMS campaigns, we've implemented the Compliance tab within the SMS campaigns. Using this, marketers can add compliance information easily while creating the campaigns to adhere to the SMS marketing regulations specific to the United States and Canada.

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New

Freddy AI for marketing (public beta)

Create and launch campaigns in just minutes, instead of hours through an intuitive conversation-based interface. Freddy identifies relevant customer segments, crafts compelling copy, provides personalized product recommendations, determines the ideal campaign timing, and automatically launches campaigns at the perfect moment for each recipient.

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New

Price drop notifications

Allow customers to sign up and get notified when there’s a price drop for their favorite products. Send automated price drop alerts across multiple channels to guide them back to your online store, and encourage them to make purchases.

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New

Delighted integration

Capture real-time feedback and understand customer sentiment through NPS, CSAT, CES, etc. Offer personalized discounts and offers based on their satisfaction levels to improve customer experience, boost loyalty, and drive retention.

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New

Appstle subscriptions integration

Integrate Appstle subscriptions with Freshmarketer to precisely segment customers and automate personalized marketing journeys based on subscription status.

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New

Custom Audiences

Automate audience creation for Facebook and Instagram by seamlessly adding lists and segments to your Meta Ads manager account directly from Freshmarketer.

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Product Updates 2022

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New

Gupshup Integration

Engage with customers via SMS with Freshmarketer and Gupshup integration.

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NEW FEATURE

Announcements

Admins can create, edit, and publish internal announcements like organization news, updates, etc., for users in the web application.

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NEW FEATURE

Modern views

View and manage data better with an improved and new UI, act on tasks quickly, and improve productivity.

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FEATURE UPDATE

Email in Inbox

Set up your agent inbox and manage conversations across email, SMS, website, and WhatsApp—all in one place.

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NEW FEATURE

Revenue attribution

Track which campaigns are leading to higher conversions with attribution reports. Get insights into best-performing email, SMS, WhatsApp, and journey campaigns.

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Feature update

Contact Scoring

Prioritize the right leads by assigning them a score based on contact & account properties and their engagement. Set up the scoring model with positive and negative signals based on product and website activity.

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New feature

Social Media Campaigns

Design and manage social media posts for Facebook and Instagram from Freshmarketer.

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Feature Update

Online Status for contacts

Marketers can view contacts who are available online before sending campaigns. This can help them plan effective chat campaigns and drive conversions from the website.

Product Updates 2021

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New Feature

Left Nav Bar Permissions

Regulate access and configure visibility of sections on the Left Nav Bar.

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New Feature

Auto-number Field

Use auto-number fields to create unique system generated numbers to assign to records

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Feature Update

Landing Pages -Journey Trigger

Trigger a marketing journey based on the landing page form submission.

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Feature Update

Landing Pages - Segmentation

Segment the contacts based on the landing pages through which the contact was created/updated in Freshmarketer.

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Feature Update

Personalize Journey (Name and Email)

Personalize sender names and email addresses in your journey emails to improve performance and engagement of campaign emails

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New Feature

HubSpot Migration

Migrate your user and customer data from HubSpot at the click of a button

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New Feature

Reordering Page Sections

Configure the layout of the details page to include or remove sections to suit business needs. This feature allows Admins to remove information that may not be relevant for users from the details page.

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New Feature

Mobile: Custom Apps

Use apps built exclusively for your organization within the mobile app.

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Product Updates 2020

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New Feature

Mobile App: SMS Integration

Send SMS to contacts using the mobile app.

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New Feature

Dedicated IP Address

Set up a dedicated IP for your organization and enjoy higher email deliverability rates.

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New Feature

Web Analytics and Management

Optimize your website and landing pages based on website visitor behavior to drive engagement and improve conversions

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Marketplace App

Jira integration

Create a Jira issue from Freshmarketer, link existing issues, and more.

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New Product

Freshworks CRM launched

A unified solution for all sales and marketing needs. Brings together capabilities of Freshsales + Freshmarketer + Freshchat + Freshcaller + Freshconnect + Freddy AI in one platform.

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