What's new with Freshmarketer
See highlights from our monthly product updates
Product Updates 2025
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Product Updates 2024
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Mobile app: Simplified login
Enhancing domain identification and simplifying additional steps in the login process. This boosts user access to the mobile application, enabling real-time task management on the go.
One-time fees and discount components
Create accurate quotes with multiple one-time fee components. Enjoy increased flexibility with quote-wide and deal-wide discounts, along with line-item discounts for tailored pricing.
AI-powered social media post generator
Create engaging Facebook and Instagram posts in less than a minute with AI by adding a brief description and selecting the purpose and tone of the post.
Report enhancements
Edit and add columns to the underlying data table by clicking on the widgets and apply filters to tables to drill down further and export the underlying data on curated and custom reports.
Coupon Management
Create, manage and promote coupons effectively. Whether it’s a summer sale or an early bird offer, you can attach coupon codes in your email campaigns Offer attractive discounts to your target audiences and drive higher conversion.
Predictive Segmentation
Get insights into customer behaviors and craft personalized marketing strategies to enhance engagement and drive sales.
Event Analytics
Track activities like reviews, downloads, and NPS scores to understand customers' journey.
Send Time Optimization for Emails
Boost email open rates using AI and ensure emails reach customers at the optimal day and time.
Product Updates 2023
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Conversion goals
Measure conversions from marketing campaigns you are running, such as orders placed, website visits, or customer sign-ups. Track revenue generated, identify the best performing campaigns/channels, and optimize campaign performance.
Source tracking
Understand which marketing channels/campaigns are driving traffic to your website. Segment audience based on campaigns/channels they engage with, and send personalized marketing messages with relevant offers.
Enhancements to SMS campaigns
In the new enhancements to SMS campaigns, we've implemented the Compliance tab within the SMS campaigns. Using this, marketers can add compliance information easily while creating the campaigns to adhere to the SMS marketing regulations specific to the United States and Canada.
Freddy AI for marketing (public beta)
Create and launch campaigns in just minutes, instead of hours through an intuitive conversation-based interface. Freddy identifies relevant customer segments, crafts compelling copy, provides personalized product recommendations, determines the ideal campaign timing, and automatically launches campaigns at the perfect moment for each recipient.
Price drop notifications
Allow customers to sign up and get notified when there’s a price drop for their favorite products. Send automated price drop alerts across multiple channels to guide them back to your online store, and encourage them to make purchases.
Delighted integration
Capture real-time feedback and understand customer sentiment through NPS, CSAT, CES, etc. Offer personalized discounts and offers based on their satisfaction levels to improve customer experience, boost loyalty, and drive retention.
Appstle subscriptions integration
Integrate Appstle subscriptions with Freshmarketer to precisely segment customers and automate personalized marketing journeys based on subscription status.
Custom Audiences
Automate audience creation for Facebook and Instagram by seamlessly adding lists and segments to your Meta Ads manager account directly from Freshmarketer.
Product Updates 2022
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Gupshup Integration
Engage with customers via SMS with Freshmarketer and Gupshup integration.
Announcements
Admins can create, edit, and publish internal announcements like organization news, updates, etc., for users in the web application.
Modern views
View and manage data better with an improved and new UI, act on tasks quickly, and improve productivity.
Email in Inbox
Set up your agent inbox and manage conversations across email, SMS, website, and WhatsApp—all in one place.
Revenue attribution
Track which campaigns are leading to higher conversions with attribution reports. Get insights into best-performing email, SMS, WhatsApp, and journey campaigns.
Contact Scoring
Prioritize the right leads by assigning them a score based on contact & account properties and their engagement. Set up the scoring model with positive and negative signals based on product and website activity.
Social Media Campaigns
Design and manage social media posts for Facebook and Instagram from Freshmarketer.
Online Status for contacts
Marketers can view contacts who are available online before sending campaigns. This can help them plan effective chat campaigns and drive conversions from the website.
Product Updates 2021
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Left Nav Bar Permissions
Regulate access and configure visibility of sections on the Left Nav Bar.
Auto-number Field
Use auto-number fields to create unique system generated numbers to assign to records
Landing Pages -Journey Trigger
Trigger a marketing journey based on the landing page form submission.
Landing Pages - Segmentation
Segment the contacts based on the landing pages through which the contact was created/updated in Freshmarketer.
Personalize Journey (Name and Email)
Personalize sender names and email addresses in your journey emails to improve performance and engagement of campaign emails
HubSpot Migration
Migrate your user and customer data from HubSpot at the click of a button
Reordering Page Sections
Configure the layout of the details page to include or remove sections to suit business needs. This feature allows Admins to remove information that may not be relevant for users from the details page.
Mobile: Custom Apps
Use apps built exclusively for your organization within the mobile app.
Product Updates 2020
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Dedicated IP Address
Set up a dedicated IP for your organization and enjoy higher email deliverability rates.
Web Analytics and Management
Optimize your website and landing pages based on website visitor behavior to drive engagement and improve conversions
Jira integration
Create a Jira issue from Freshmarketer, link existing issues, and more.
Freshworks CRM launched
A unified solution for all sales and marketing needs. Brings together capabilities of Freshsales + Freshmarketer + Freshchat + Freshcaller + Freshconnect + Freddy AI in one platform.