Landing Page Optimization Tools

Regardless of how you direct visitors, every landing page has a common goal: to allow visitors to take the desired action. This means, however well (or sometimes, not great) your landing pages perform, there is always room to improve. 

This is where landing page optimization comes into play, and what facilitates this is a landing page optimization tool. 

Sure, you can optimize your landing pages without a tool (for example, Google Analytics, Hubspot, Optimizely, Mailchimp, Leadpages, or Crazyegg) meant for it. Still, an add on built specifically for landing page optimization helps you create new landing pages, make intuitive changes to old ones, measure their performance, and effectively optimize to be more appealing to your website visitors.

The end goal? These landing pages become a lead generation machine!

In simple terms, landing page optimization helps you get more conversions, (such as signups, subscriptions, or even purchases) out of your existing landing pages. 

Generally, marketing teams dedicate lots of time and effort to building these pages (and money, too) so that it fits well into their SEO (search engine optimization) strategy and reach the right target audience. Hence, it is essential to get the best possible outcome from these landing pages. 

The exercise of landing page optimization allows them to do this by experimenting and improving existing landing pages. 

For example, say you publish a landing page that covers a popular keyword. Unfortunately, you haven’t observed your prospect conversions reach the level you had expected them to after two weeks. 

To fix this situation, you can publish a new landing page and wait for another two weeks to see how that version performs. 

Or, you can track user behavior in real-time, understand exactly what users like and don’t, where they click, and which sections they skip. This is much more efficient and allows you to make changes to your existing landing pages into high converting landing pages instead of creating a new one.

Why is it important and do you need to use it?

Landing page optimization is a very important practice in CRO (conversion rate optimization) and it makes every landing page you create more effective. It does this by helping you understand factors that impact your conversions and helps you test and make tweaks. This allows you to increase your existing landing page conversion and reduce bounce rate.

You can perform landing page optimization with a testing tool on various types of pages such as: 

• Lead capture pages
• Homepage
• Splash pages
• Demo request pages
• Thank you pages 
• Landing pages

……...among many others! 

Whether you're a marketer in an e-commerce company or a SaaS-based company you spend a lot of time, effort, and money on creating the best landing page that has all the important elements. So ideally, you’d want to get maximum return on investment. Another advantage of improving landing page performance is it creates a lasting impact on business metrics across such as lead-gen, customer acquisition, and revenue and helps you "unbounce" your landing pages. 

This is where Freshmarketer steps in. It helps you create landing pages and measure their performance. With the CRO add on, Freshmarketer also lets you make tweaks and boost conversions all from a single application.

Landing Page Optimization Tools by Freshmarketer

With Freshmarketer's CRO add on, you can improve the user experience of your potential customers, test landing pages, understand how they consume your landing pages, and run A/B tests to pinpoint which version of a page they prefer from end-to-end.