Benefits of mobile CRM
Capture information instantly
A handy CRM app on your mobile device enables you to input the details of your prospects after every interaction. This is essential as networking is an integral part of sales. When you prospect at various events such as trade shows and seminars, you need to capture all of those interactions accurately. You can always take notes at or after the event, but there is always a chance you might miss something crucial that could close the deal.
Up-to-date & realtime
A mobile CRM that syncs seamlessly with your desktop CRM data empowers you with real-time updates anytime, anywhere. This is crucial as you always need the latest information to engage with your prospects. For instance, say you’re having a field day, and there has been a development with one of your deals. With a mobile CRM, you get notified about the changes in the deal instantly, enabling you to plan the sale accordingly while on the move.
Improved customer experience
According to a Forrester report, organizations using mobile business apps achieve a 74% increase in customer satisfaction due to faster response to queries. A CRM mobile app with push notifications alerts you of any new updates from your prospects, allowing you to respond to their queries instantly. This reduces the lead-response time and enables you to foster trustful relationships with your prospects, increasing the chances of closure.