The Best Klaviyo Alternative: Email, SMS & Whatsapp

Customers’ attention span today is spread thin across multiple platforms. This has made it imperative for businesses to engage them on all their preferred channels of communication. In fact, businesses that used four to six channels to communicate with their customers reported the best engagement rates. 

While Klaviyo provides email and SMS marketing channels, Freshmarketer widens that palette with email, SMS, WhatsApp, and chat. By integrating your online store with Freshmarketer, you can

• Choose from hundreds of pre-created, design-rich email templates and customize them to resonate best with your customers 
• Create emails from scratch easily with an intuitive drag-and-drop editor
• Deploy chatbots across multiple channels with ease using the pre-defined templates curated for e-commerce
• Segment customers based on their interactions with your business and run personalized campaigns on email, SMS, Whatsapp, and chat 
• Have real 1:1 real-time conversations on live chat and solve your customers’ queries instantly

Connect with customers on different channels – WhatsApp, SMS, email and chat – without leaving the platform. The best part? Freshmarketer allows you to automate engagement across all these channels.
 

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From attracting the right customers to supporting them post-purchase, there is always a lot to do, even with a solid team behind you. This means you don’t have even a minute to lose. You need a tool that is purpose-built to solve e-commerce challenges at ease – powering you to accelerate revenue by managing, streamlining, and personalizing customer interactions. 

By integrating your online store with Freshmarketer, you can keep it active 24x7 – so you never miss a sale! With journeys in Freshmarketer, you can automate personalized interactions across different platforms within minutes. The intuitive drag-and-drop builder enables you to easily craft even the most complex journeys. You can 

• Schedule journeys to send the right messages at an optimal time
• Set up triggers to initiate the conversations based on customer behavior. For instance, you can trigger a chat conversation when a customer has been idle on your website for more than a minute. Or shoot out a follow-up email when a customer has engaged with your newsletter but hasn’t taken any action.
• Track and review journey performance to identify trends and customer behavior

Freshmarketer also goes a step further. The all-in-one solution provides a library of pre-defined templates specifically tailored for e-commerce. Promote offers, prevent cart abandonment, upsell and cross-sell with ready-to-use automation to get your campaigns up and running in no time.

Klaviyo, on the other hand, has limited options on the drag-and-drop functionality, making it a very complicated process to create custom campaigns.

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Customers today place a lot of emphasis on their buying experience with e-commerce stores. They demand a seamless experience across different teams without having to repeat themselves. So being aware of how a customer interacted with your marketing campaign, the products they’re interested in, and their purchase history is indispensable to the support team.

Freshmarketer bridges this gap by providing tight integration with a sales CRM and a support helpdesk—Freshworks CRM for e-commerce. Every customer interaction with the marketing, sales, and support teams is brought together in one comprehensive screen to give you a complete, 360° picture of the customer. 

This enables marketing messages to be sharper, convert to sales faster, and support to delight better. How? For instance, 

Support: When a customer reports an issue with one of their purchases, the support agent will have access to all the other products the customer was interested in and the marketing campaigns they responded to. This helps the agent provide a solution that keeps the customer happy. 

Marketing: The marketing team can curate messaging and campaigns specifically for customers who’ve had trouble with their previous orders.

With a 360° view of customers, store owners, like you, can also draw insights into 

• How customers are resonating with marketing campaigns
• Products that are selling the best
• Quality of customer support

And more! These insights ultimately help make informed decisions and guide your business in the right direction. 

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