Looking for a MoEngage alternative?

On average, small and mid-sized businesses use 13 to 27 software tools for marketing-related tasks. Marketers use tools for marketing automation, personalization, customer chats, and more. 

Every tool creates its own siloed data that doesn’t talk to each other, resulting in a fragmented experience for both buyers and sellers. 

With Freshmarketer’s all-in-one solution, you can break these silos and use data across functions:

Customer engagement: Personalize and automate engagement across channels. Set up and run your marketing campaigns on SMS, email, WhatsApp, or Chat to reach your customer on their most preferred communication channel.

Support capabilities: MoEngage lacks support capabilities, and users need to rely on a separate tool to answer customer queries. 

With Freshmarketer, when a customer raises an issue with a purchase, the support agent will have access to the customer’s product preferences, purchase history, and more. This information helps the agent understand the context and delight the customer with the right solution.

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What happens if your buyer doesn’t find what they’re looking for on your website? They move on to another site. Unless you have a chatbot that can point them in the right direction.

An AI-powered chatbot can instantly engage customers and answer questions, preventing cart abandonment and boosting conversions. 

MoEngage lacks support capabilities. Freshmarketer’s bot builder with pre-defined templates helps you deploy chatbots across channels.

The icing on the cake? The bot builder can help you set up chatbots with zero coding knowledge.

With Freshmarketer’s chatbots, you can: 

• Engage buyers with a welcome message

• Answer FAQs 

• Set up triggers to initiate chatbot conversations based on buyer behavior

• Nudge inactive customers about something in their cart

Freshmarketer also helps you engage your audience with proactive messaging at various touchpoints in their journey. You can run chat campaigns on your website or within your app to talk to your audience at the right time. 

You can choose from two kinds of messages: 

Triggered messages: You can trigger a set of messages to buyers based on demographics like where they’re from, age group and so on. You can also create rules that trigger messages based on their website behavior, user properties, purchases, and more.

Targeted messages: Quickly send messages to different segments of your users, nudge them towards specific actions like purchase completion and more.

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Whether it’s marketing or support, teams need to have context about a customer and their journey while interacting with them. Freshmarketer helps you bridge the context gap with a 360° customer view.

MoEngage lacks a comprehensive 360 view of the customer. With Freshmarketer’s Customer 360, your marketing and support teams can access every customer’s history of engagement with your brand. With this access, they can fully understand what makes customers tick and what really ticks them off.

Unified customer data helps marketing craft sharper messages which in turn lead to faster conversions. Customer 360 insights also help support understand common issues and delight customers.

With Customer 360, you can draw insights into customer touchpoints and understand: 

• How customers are resonating with marketing campaigns

• Products that are selling the best

• Quality of customer support

With Freshmarketer, you get better insights and make better decisions. The unified view ensures you can see all marketing and support interactions with customers under one roof. 

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