Looking for an Omnisend alternative?

The modern buyer doesn’t stick to a single channel while making a purchase. They might use a mix of websites, in-store, chat, and social networks to complete a single purchase. Research shows that buyers now use three to five channels during their purchase journey.  

While Omnisend has the ability to run email and SMS campaigns, it can’t run marketing campaigns for you on WhatsApp or chat. On the other hand, Freshmarketer equips you to:

• Run marketing campaigns through multiple channels that buyers commonly use like WhatsApp, SMS, email, and chat. So, you can connect with customers without juggling multiple tools and easily communicate your message on channels of their choice
• Run targeted personalized campaigns by segmenting your customers based on factors like demographics and purchase behavior. These personalized campaigns ensure better engagement because you are interacting with customers who have already shown an interest in your brand or product
• Run live chat or use custom bots on your website to greet visitors and repeat customers. You can also offer product recommendations, promote offers, and prevent cart abandonment. Thus, chat and bots help you drive more purchases, repeat customers, and more revenue

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Customers expect a seamless purchase experience – from discovery to checkout. So being aware of how a customer responds to your marketing campaign, the products they’re interested in, and understanding interactions with them become indispensable. 

Without a complete, comprehensive picture of the customer, there is a gap in understanding their experience with your brand.

While Omnisend offers a complete view of marketing use cases, it lacks a customizable 360-degree view of the customer.

Freshmarketer integrates a customer’s interactions across your brand to ensure that there is a single, consistent view of the customer.

• Track all your customer’s interests and interactions from a unified, customizable Customer 360 view 
• To understand customers, you need context about their problems. With Customer 360 and pre-built journeys, you can build personalized, contextual experiences to nurture customers at every stage
• With each campaign, you initiate, capture customer interactions, track metrics to understand what works and what doesn’t and plug your learnings into the next campaign

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Instant chat has become a crucial mechanism for customers today – it is an indicator of reliability and credibility.

Research shows that customers now expect first response times ranging from just six to 15 seconds. This means that people also expect brand interactions to happen 24x7.  

With Omnisend, users have to integrate with other solutions to engage with customers in real-time. Freshmarketer ensures that your customers can engage round the clock with their customers.

• Freshmarketer’s unified bot and workflow builder has pre-defined templates, specifically designed for e-commerce. This helps you deploy automated messaging across multiple channels so customers can get help anytime, anywhere

• With automated workflows, you can send contextualized messages for events like cart abandonment, recent orders, and more. With this, you can ensure that cart abandoners actually complete their purchase and ensure higher conversion rates

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