9 plantillas de correo electrónico para obtener nuevos clientes

Sales prospecting can seem daunting as you are introducing a product to a prospect for the first time. Prospecting email is harder as you are fighting for attention of the reader amidst spam, and be engaging enough for them to take action. 

While salespeople put in a lot of effort and send emails to prospects, almost 91% of sales emails go unopened. This can not only dampen your spirit but also result in you avoiding email as a channel. But don’t worry, we’ve got you covered with sample prospecting email templates you can use to warm up new prospects! 

Here is a Sales Email Template Cheat Sheet you can download for free!

What is prospecting email 

A prospecting email is the first email sent by a salesperson to a potential customer who is not aware of the product or company. The objective of sending this email is to introduce the prospect to the product/company, provide some benefit and get them to talk to you on the phone, a video call or in person. 

Why do you need a prospecting email template

You have to constantly reach out to many prospects on any given day. Crafting a new email for every prospect can be time consuming. Sending a crisp email adds value and encourages a prospect to take action but it may get difficult to draft if a salesperson has to send hundreds of emails. 

Salespeople spend an average of 13 working hours per week on email. Instead, if you had a set of prospecting email templates, it can easily be personalized for each prospect. 

9 examples of prospecting email templates to improve open and click through rates 

1. Introduce yourself  

In your first email, always set the context and try to get a call or meeting set up. Do not overload the email with too many details as the prospect might get overwhelmed. 

2. Get a referral 

When you are referred to a prospect, it is a boon. But you still need to establish that connection and build trust. Keeping a reference prospecting email will come in handy. Introduce the acquaintance, set the context, and get to the point straightaway.  

3. Reference a company announcement 

While prospecting, you always need to watch out for any movements in the industry. Keep a tab on news about brands entering an industry, job appointments, funding rounds, product divisions and mergers and  acquisitions. 

To stay on top of developments, you can subscribe to newsletters, and also follow industry leaders relevant to your brand on Linkedin. Here’s a prospecting email template you can use to reach out to. 

4. Establish credibility 

Establishing your credibility in the email will give you an upper hand when you reach out to prospects. Mention any industry rankings, awards and funding which the prospect might be aware of. Share brochures and fact sheets to establish trust. 

5. Research your prospect on social media  

Social media has broken a lot of barriers and has given us an easy way to contact your prospects. Linkedin is one of the easiest. In fact, the response rate for an InMail is three times higher than a regular email. When you connect for the first time with your prospect on LinkedIn, you can use this prospecting email template to establish your connection via LinkedIn. 

Related Resources: New Prospecting Strategies to Close Deals Virtually

6. Reach out to existing customers for a new product 

It is easier to sell to an existing customer than establish a relationship with a new prospect. 

7. Don’t forget to follow up  

Following up on your emails is crucial as your email could get lost amidst spam. For this you need a sound email follow up strategy in place. When you are sending out your second email to a prospect, be crisp and draw attention to the first prospecting email. 

8. Second follow-up is key 

In the third email, be more persistent, and give out a little more information. 

9. Warm up cold leads   

You are in touch with a prospect for over a month and you are most likely to close the deal. But suddenly the prospect goes cold on you; does not attend your phone calls or respond to your emails. How do you approach them? Here is a prospecting email you can use: 

How to write a prospecting email template?

Here are some of the elements that need to be a part of your sales email template. 

1. Flattery always works

Since you are approaching the prospect for the first time, always choose to write in a friendly tone. This is a building block to establishing a long term working relationship. Let your personality shine through and let the prospect know that there is a human on the other side. 

For example:

Keep your emails personalized so there is an instant connect with the prospect. Once your prospect is warmed up, then introduce your brand and address their challenges.

2. Grab their attention

Start your emails with a problem statement. Startle them with a fact or a trend that is occurring in their country. For example:

Always talk about things that are going to benefit them, like how they can achieve business goals or add value. For example:

Mention KPIs that are important to them and how your product will help them achieve their KPIs. For example:

Use infographic templates to get their attention.

3. Frame questions 

Ask questions where they can’t say no. For instance: 

• Do you want to increase revenue by x%? 

• Do you want your salespeople to increase their open rates? 

• Is reducing the workload of your team one of your goals?

4. Mention competitors

Bringing in competition will always pique their interest.

Make sure you do not have an NDA with your client before mentioning competitors. 

5. Further their mission 

Prospects won’t read emails that aren’t relevant to them. If you are targeting an account, read the company’s annual report, performance in the last couple of years, what product they are currently using that you could potentially replace and connect to their end goal and how you can bring value to them.

6. Provide value 

In this case, less is always more. In the first couple of emails, be brief and only share very little information. Create a sales sequence and send more information down the line, based on the response of the lead. 

Always keep some valuable information handy; like a one-pager with features of your product, a report with context about the industry, or a video that addresses the challenges of the prospect. 

7. Include call to action

At the end of your email, always include a call to action like ‘Would you be available for a 15 minute chat’ or leave a link to a web page that has information about your product and provides context. 

While these prospecting email templates may not guarantee you a response, they will definitely help you get closer to better click rates, send meaningful emails and spark off a conversation with a prospect rather than just blasting off a thousand emails in the dark.  

Thanks Rekha Rajendra Prasad for your inputs!