The New CX Priorities for 2023
Grow customer value to emerge successful in a turbulent economy. Discover the top 5 priorities for customer service leaders in 2023.
Scale support with self-service
Self-service with robust knowledge bases and AI-powered chatbots allow you to offer positive customer experiences without expanding your existing team. Customers get quicker answers while you keep support costs in check.
Embrace real-time engagement as the new standard
Customers expect to communicate with brands the same way they contact their family and friends. The shift to messaging apps has already happened on the customer’s side; businesses should be equipped to handle this change.
Boost agent efficiency with AI in the back-end
Support agents need support. Investing in agent-assist technology eases workloads while improving the overall efficiency and quality of customer support.
Shift from monitoring moments to evaluating experiences
As a CX leader, you need to focus on the quality of engagement, understand the voice of the customer, and monitor interactions through multiple touchpoints to improve the entire customer journey.
Unlock support as a growth lever
In 2023, customer support teams will have a more impactful role in the business’ larger customer experience strategy by elevating brand perception and transforming to a revenue center.
What your industry peers are prioritizing
One of my priorities for this year is to build effortless experiences for customers and employees by finding the right journey for these interactions.
The learnings that the support teams have are strategic signals given by customers. Organizations can use the learnings of both positive and negative customer experiences to shape their product and brand perception and bring more revenue.
Moving as many phone contacts to chat, email, or SMS can help customers get their answers quicker while keeping costs in check.
More insights for your CX strategy
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