13 Best help desk ticketing systems in 2025

Accelerate ticket resolutions and deliver exceptional customer service with an intuitive ticketing system. Try Freshdesk, an AI-powered customer service solution.

Try it freeGet a demo
ticketing systems

Nov 05, 202427 MIN READ

With so many products, services, and systems in use across today’s business landscape, it’s only natural that more issues will arise. With an increased volume of inquiries and requests constantly arriving from all channels, proper processes must be in place to handle them effectively. To tackle these challenges, ticketing software provides organizations with a tool to receive, consolidate, and prioritize all support requests to resolve them quickly, efficiently, and accurately.

Today, we’ll explore help desk ticketing systems, their benefits for modern organizations, and the best software currently available in the market.

What is a ticketing system?

A ticketing system is a software-based solution designed to manage handling various inquiries and issues. It is a centralized platform for tracking these interactions from initiation to resolution. Typically utilized by customer support teams, and various service-oriented industries, a help desk ticketing system allows users to create, prioritize, and assign requests efficiently.

A list of the 13 best ticketing tools in 2025

1. Freshdesk

Freshdesk is an intuitive and powerful help desk ticketing system used by teams of all sizes to deliver fast and contextual support. Bring customer conversations across email, Facebook, website, and your support portal into a single view. Nurture customer relationships by offering accurate and prompt answers to customer queries via Freshdesk. Moreover, it is user-friendly and streamlines all workflows efficiently.

Freshdesk offers:

  • Multi-channel support

  • AI-powered ticketing

  • Multi-level SLA management

  • Workflow automation

  • Knowledge base hosting

  • Customizable support portal

  • Customer data management

  • Built-in customer satisfaction(CSAT) surveys

  • Mobile ticketing system (Freshdesk app available for both iOS and Android versions)

  • Gamification features

  • 650+ Marketplace app integrations

Freshdesk- Best ticketing system

Freshdesk’s simple and clean UI makes it extremely easy for support agents to know which request to work on next, giving them access to relevant customer information without switching tabs.

Key ticketing features include:

  • Automated ticket assignment: Choose from skill-based, workload-based, and round-robin ticket assignments.

  • Agent shift planning and out-of-office scheduler: Route customer inquiries to agents available in a particular shift and allow agents to schedule out-of-office days to reroute the tickets to other agents or inform the customer about delayed responses.

  • SLA-based reminders: Notify agents when a ticket approaches the deadline based on SLA targets.

  • Custom ticket fields: Based on your unique business needs, create custom ticket fields and map the relevant customer details from requests in 

  • Time-tracking within tickets: If your agents work based on billable hours, then the time-tracking feature helps you know the time spent by agents supporting customers.

  • Personalized canned responses: Create personalized reply templates with dynamic placeholders to give faster responses.

  • Merge tickets: Combine related tickets together and work on one primary ticket when duplicate issues are raised.

  • Mobile app: Support your customers on the go with the Freshdesk mobile ticketing system.

  • Shared ownership of tickets: Share ownership of tickets with team members and don’t miss out on ticket updates and follow-ups while resolving issues together.

  • Agent collision detection: Avoid duplication of responses to customers by knowing if another agent is viewing or replying to the same ticket.

  • Keyboard commands: Perform quick actions on tickets like adding a solution article or inserting a canned response with keyboard shortcuts.

  • Annotate images in tickets: Insert images and highlight specific portions of the screenshot to explain your solutions better to customers.

  • Ticket volume and drill-down reports: View in-depth ticketing reports based on SLA metrics and critical customer service metrics.

Perfect for:

  • Businesses looking for a feature-rich and flexible support ticketing system at an affordable price.

Pricing: Freshdesk offers a 14-day free trial and a forever free plan for up to 10 agents. The paid ‘Growth’ plan is priced at $15 USD per agent/month.

START YOUR FREE TRIAL & VIEW PRICING PLANS


2. Help Scout

Help Scout is a customer service software with simple ticketing features built for small businesses that rely on email and live chat for customer support.

Key ticketing features:

  • In-app notifications

  • Saved replies

  • Collaboration via private notes 

  • Collision detection 

Perfect for:

  • Small businesses that have email and live chat as primary support channels.

Pros of Help Scout:

  1. The tool has a simple, user-friendly interface that resembles email

  2. Support agents can utilize the knowledge base feature within this system

Cons of Help Scout:

  1. The templates available with the knowledge base are limited

  2. The tool doesn’t allow you to create reports with custom fields

Pricing: A free trial of 15 days is available, and the pricing plans begin at $20 per user/month.


3. Zoho Desk

Zoho Desk is an omnichannel help desk ticketing solution that helps businesses resolve customer issues via email, phone, live chat, and social media.

Key ticketing features:

  • Criteria-based ticket routing

  • Ticket views

  • Auto-suggest for agent replies

  • Ticket reports and analytics

  • Workflow automation

Perfect for: 

  • Small and medium-sized businesses that want an affordable ticketing tool.

Pros of Zoho Desk:

  1. It can be seamlessly connected to the CRM and thus, all customer data can be accessed from one place.

  2. The chat feature helps to share knowledge base articles with end-users.

Cons of Zoho Desk:

  1. The tool may be relatively slower to load

  2. Multi-department ticketing with the standard plan of Zoho Desk.

Pricing: Zoho Desk has a free plan and a free-trial period of 15 days. The paid plan starts from 10$ USD per agent/month.


4. Freshservice

If you are looking for a Ticketing tool to manage IT services in your organization - Freshservice is the tool for you. Freshservice is the IT Service Management (ITSM) tool built by Freshworks to streamline IT operations and services in an organization. The sophisticated IT ticketing system includes incident management, asset management, and IT project management.

Key ticketing features:

  • Automated ticket prioritization

  • Ticket auto-assignment

  • Multiple SLA policies

  • Priority matrix

  • Built-in satisfaction surveys

  • Service desk performance dashboard

Perfect for: 

  • Enterprises looking for a modern and centralized IT service desk.

Pricing: The starter plan is priced at 30$ USD per agent/month with a 14-day free trial period.

For a more in-depth look at IT Ticketing, check out our page on Best IT Ticketing Systems.


5. Kayako

Kayako builds customer service and help desk software which businesses use to talk to and support their customers. Kayako provides a complete help desk experience with a fully customizable knowledge base that's available 24/7.

Key ticketing features:

  • 600+ integrations with Zapier, email, chat, and social media support, access to a basic Help Center

  • Basic and advanced performance reports

  • Automations of workflows, tickets are automatically assigned to agents

  • Internal help center and knowledge base

Perfect for: 

  • Companies of all sizes, whether small businesses, or large enterprises

Pros of Kayako:

  1. Kayako has a flexible pricing system

  2. Whether a small business or a large enterprise, Kayako is scalable and adaptable

  3. It is accessible, and requires minimal effort to use

Cons of Kayako:

  1. To access some of the advanced features, you have to upgrade beyond the basic plan

  2. The conversational live chat feature is not as efficient as it should be.

  3. Updates on Kayako are infrequent

Pricing: It starts at $15 per agent per month


6. Zendesk

Zendesk offers a ticketing system that unifies customer conversations across multiple platforms.

Key ticketing features:

  • Collaboration tools

  • Macros for common replies

  • Integrations

  • Help desk ticketing analytics

  • Live chat support

Perfect for: 

  • Large enterprises who can spend resources on customizing and implementing a legacy solution.

Pros of Zendesk:

  1. It is customizable. IT integrates with over 1000 other applications and is built with an open source API.

  2. It helps to track service desk performance with insightful reports

Cons of Zendesk:

  1. Using this tool could come with a learning curve

  2. Zendesk pricing could be considered very high.

Pricing: The ticketing tool has a 14-day free trial period, and Freshdesk Omni plans begin from $49 USD per user/month.


7. HappyFox

HappyFox has a suite of customer support tools, including help desk and live chat software, to help enterprises deliver good customer service.

Key ticketing features:

  • Ticket quick actions

  • Advanced ticket filters

  • Ticket threads 

  • Time-tracking within tickets

  • Smart rules for automation

  • SLA management

Perfect for: 

  • Enterprises and large support teams that don’t mind the elaborate configuration.

Pros of HappyFox:

  1. Knowledge base available for internal use

  2. Multiple languages for knowledge base articles

Cons of HappyFox:

  1. The performance metrics that are present are limited

  2. Interface is considered outdated in comparison to competitors

Pricing: No free-trial options. The basic plan is priced at $26 USD per agent/month.


8. Front

Front is a customer communication tool that focuses on helping support teams collaborate and respond to customer conversations with context.

Key ticketing features:

  • Collaboration within customer messages

  • Pre-built templates for request assignment

  • Tags to organize tickets

Perfect for: 

  • Companies that process a huge chunk of their customer requests from email.

Pros of Front:

  1. The email integration feature allows for timely responses and also improves internal collaboration

  2. Reporting, tracking and documentation is easily carried out with Front

Cons of Front:

  1. Pricing is on the high-end

  2. Front does not have a web application which can be challenging

Pricing: Front doesn’t have a free trial option, and the starter pack begins at $19 USD per user/month.

See Why Freshdesk Ticketing Software is Ridiculously Easy to Use

Compare Freshdesk


9. ProProfs Help Desk 

The ProProfs help desk software helps in managing and supporting both internal and external support requests. The product supports tickets from channels like email, phone, chat, and help center.

Key ticketing features:

  • Shared inbox

  • Canned responses

  • Knowledge base support

  • Reports and surveys

Perfect for: 

  • Support teams that want to handle internal and customer-facing requests from one place.

Pros of ProProfs Help Desk:

  1. CSAT surveys are automated and sent to end-users

  2. Powerful chatbots are helping to automate IT support

Cons of ProProfs Help Desk:

  1. Integrations within ProProfs are limited

  2. Asset management capabilities are lacking

Pricing: They offer a free trial of their ticketing tool for 15 days, and the basic plan of the stand-alone help desk is available at $10 USD per user/month.


10. HubSpot Service Hub

HubSpot Service Hub is an advanced support ticketing software that allows you to link information about buyers into one CRM software. The features of HubSpot Service Hub can be extended to various departments like Sales, Marketing and customer service.

Key ticketing features:

  • Deal pipeline feature displays an overview of the status of each customer complaint

  • It helps to meet SLA’s and see what’s pending and what’s closed

  • Transparency across communication channels

  • Automated alerts within the ticketing process

  • Real-time messaging/live chat

  • Chatbots

Perfect for: 

  • Small to mid-sized businesses

Pros of HubSpot Service Hub:

  1. The configuration process is user-friendly

  2. Real-time messaging that can easily be integrated

  3. Alternative option is self-service capabilities

Cons of HubSpot Service Hub:

  1. Loading time can be slow

  2. The free/basic package does not include automation capabilities

Pricing: Free plan includes essential functions. Its paid plans start at a monthly fee of $45.


11. LiveAgent

One of the best small business IT ticket systems, LiveAgent enables the team to interact with IT end-users via email, chat, phone, social media, and other channels. Support Representatives can provide assistance in real-time to customers through a live chat widget. Moreover, it also has a comprehensive self-service portal that enables customers to solve their own queries.

Key ticketing features:

  • Automated ticket distribution

  • Tags for tickets to make differentiation easy

  • Live chat sessions with customers to get feedback in real-time

  • Possible to merge tickets that fall under the same issue/category

Perfect for: 

  • Startups, small to mid-sized businesses

Pros of LiveAgent:

  1. Tickets can be exported into HTML and PDF formats

  2. Creation of customized web forms

Cons of LiveAgent:

  1. Support/creation of tickets via phone calls could need improvement

  2. No provision for chatbot creation

Pricing: Starts at $15/agent/month


12. AzureDesk

AzureDesk is a cloud-based help desk and ticketing management solution for businesses of all sizes. With AzureDesk, all IT incidents and requests can be managed within a single platform.

Key ticketing features:

  • Customer support available in 53 different languages

  • Knowledge base with advanced search functionalities available

  • Custom fields for tickets

  • Metric tracking: Average response time, ticket per agent etc.

  • Customizable agent signatures

Perfect for: 

  • Small businesses, mid-sized businesses, large enterprises

Pros of AzureDesk:

  1. Intuitive, straightforward and easy to use

  2. View the metrics that are relevant by adding filters to reports

Cons of AzureDesk:

  1. Only one single plan available, which can be considered expensive by most organizations

  2. Live chat feature is not present within AzureDesk

Pricing: Starts at $33 per user per month


13. SpiceWorks

One of the best free ticketing tools, Spiceworks can be accessed by your support team anywhere and everywhere. With multi-channel capabilities, end-users can receive support via email, user portals, or mobile devices.

Key ticketing features:

  • Tickets are organized based on priority

  • All IT projects can be monitored from one place

  • Alerts are used to keep the team on the same page

  • Monitor time taken to close a ticket, first response, etc

  • Mobile app for better performance

Perfect for: 

  • Small to mid-sized businesses, large enterprises

Pros of SpiceWorks:

  1. Improved collaboration with private comments

  2. Remote support sessions can be initiated

Cons of SpiceWorks:

  1. Ads can break the flow

  2. Ticket collision feature is absent

Pricing: Free


How to choose the right ticketing software for customer support

Selecting the right ticketing software is a pivotal decision for any business aiming to elevate its customer support experience. Here’s a comprehensive guide to help you make an informed choice:

Types of support channels

Evaluate how your customers prefer to reach out. Whether it’s through phone, email, social media, or chat on your website, ensure the ticketing system is optimized for these platforms. An omnichannel solution will streamline customer interactions into a cohesive dashboard, enhancing efficiency and response times.

Ease of Use & implementation

Choose a free ticketing system that is intuitive and straightforward, ensuring a smooth onboarding process for your support agents. Look for software that requires minimal training, allowing your team to hit the ground running. This not only saves time but also boosts productivity right from the start.

Scalability

As your business grows, your ticketing software should grow with you. Ensure the tool can handle an increase in customer requests, additional channels, more team members, and complex SLA policies. Opting for a cloud-based solution provides the flexibility to scale up or down based on your business needs.

Automation & time saved

Leverage a system that offers robust automation capabilities, saving time on repetitive tasks such as ticket routing, status updates, and follow-ups. This ensures your agents spend more time resolving complex issues, leading to improved customer satisfaction.

Integrations

Your ticketing software should seamlessly integrate with your existing systems and tools. This integration ensures a unified view of customer interactions and history, providing valuable context for personalized support.

Self-service support options

A ticketing system that facilitates self-service options through a comprehensive knowledge base or FAQ section empowers customers to find answers on their own, reducing the volume of incoming tickets.

Quality of support

Ensure the ticketing software provider offers substantial support and resources. Look for extensive documentation, community forums, and responsive customer support channels to address any issues or queries you might have.

Measuring ROI

Factor in the return on investment when choosing a ticketing system. Utilize tools such as the Freshdesk ROI Calculator to gauge the potential financial impact and value the software can bring to your operations.

Price

Finally, conduct a thorough price comparison, weighing the features offered against the cost. Ensure you are getting value for your investment and that the solution aligns with your customer support goals. Remember, sometimes even a free helpdesk software might suffice for B2B support needs.

Different types of ticketing systems in CX

Not all ticketing systems are created equal. The right ticketing system for you depends on your business size, support needs, and the channels you use. Exploring different options can help you find the best fit for your customer experience strategy. Let’s take a look at some of the most common types:

Different types of ticketing systems in CX

1. Free ticketing systems for help desk

Ideal for small businesses or teams just starting to scale, a customer service help desk ticketing system allows for ticket creation via email or web forms. It’s simple and easy to use, offering a streamlined approach to managing customer queries. It provides a solid foundation for managing customer service needs and is a strong starting point, especially for teams that don’t require all the advanced features of larger systems.

2. Omnichannel ticketing systems

For businesses that engage with customers across multiple platforms (email, chat, phone, social media), an omnichannel ticketing system integrates all communication channels into one system. It automatically captures and centralizes tickets from every touchpoint, making it easier for support teams to provide a consistent, unified experience. This type of system is essential for companies that aim to offer seamless, 24/7 customer support experiences, no matter where the conversation starts.

3. AI-powered ticketing system

With the rise of artificial intelligence, many ticketing systems now come with AI-powered capabilities. These systems can automatically categorize tickets, route them to the appropriate agents, and even suggest solutions based on historical data. AI ticketing systems help reduce manual work, accelerate ticket resolution, and improve accuracy, making them ideal for businesses with high ticket volumes and complex workflows.

4. Cloud-based ticketing system

A cloud-based ticketing system provides flexibility and scalability for growing businesses. It allows agents to access the system from anywhere, ensuring support is available even when teams are remote or distributed. Cloud solutions often come with integrations with other business tools and third-party apps, making it easier to create a fully integrated CX stack.

5. Self-service ticketing system

Customer self-service is a game changer for companies focused on reducing their support load. Self service ticketing systems form an integral part of such a customer support model. They empower customers to create tickets on their own and provide them access to a knowledge base where they can find answers to frequently asked questions. This type of system is ideal for businesses that aim to empower customers with self-service options while keeping an organized approach for handling more complex issues.

What are the benefits of ticketing systems?

Ticketing systems provide multiple benefits to businesses of all sizes. Whether your company is a one-person online storefront, a mid-market business, or an enterprise grade consumer goods retailer, ticketing systems can offer massive value for money and streamline your customer support operations. The exact benefits will depend on how you plan to utilize the application, but, in general, may include:

  • Improved organization and efficiency: By centralizing information and automating workflows, ticketing systems streamline processes, reduce manual effort, and ensure that tasks are promptly addressed.

  • Enhanced accountability: Ticketing software promotes accountability by documenting all actions and resolutions related to each ticket. Stakeholders can easily access ticket histories to review progress, monitor performance, and verify SLA compliance.

  • Improved collaboration: A centralized platform for sharing information, updates, and feedback can enhance collaboration among team members. Employees can coordinate efforts to resolve issues more efficiently through ticketing features such as comments, notifications, and real-time messaging. 

  • Data-driven insights: Ticketing systems generate valuable data that can be used to analyze trends and measure key performance indicators (KPIs). Assessing relevant metrics helps organizations gain a deeper understanding of their operations and identify opportunities for improvement.

Master Freshdesk – Join Our Expert-Led Webinar!

Learn how to streamline support, boost productivity, and get the most out of Freshdesk. Reserve your spot today!

Join now!

Essential features of help desk ticketing software

Distinct providers will offer varying ticketing tools based on their area of focus; some may have a tunnel vision on  support, while others may be broader in scope. You’ll want to ensure that the software you employ provides features relevant to your business requirements.

Common attributes of ticketing software may include:

Multi-channel support

Ticketing systems are versatile in their ability to be integrated across various communication channels to manage requests from different sources. Whether emails, phone calls, social media messages, or live chats, ticketing software can centralize incoming interactions from multiple channels into a single platform. This unified approach ensures that all customer inquiries are captured and tracked consistently, regardless of the channel through which they were received.

Ticket assignment, prioritization, and ticket views

Ticket assignment involves routing incoming tickets to the most appropriate personnel or teams based on predefined rules or criteria like skill, workload, or even round-robin. Once distributed, prioritization functionalities allow for the categorisation of requests based on urgency or impact. Straightforward visual representations of priorities, such as colour-coded labels or filters, further facilitate efficient task management and decision-making.

Automation capabilities

Automation streamlines ticket creation by allowing for predefined templates and rules. When a user submits a request, the system can automatically categorize it based on predefined criteria such as keywords, user information, or history. This reduces manual effort and ensures tickets are appropriately tagged for faster resolution.

SLA management

Ticketing software makes it easy to define SLAs for different types of tickets. This may involve setting response time goals and resolution targets based on the level of service stakeholders anticipate. Establishing clear SLAs strengthens agents’ and end-users' understanding of the expected service standards.

Agent productivity

Ticketing systems often include internal communication tools such as chat functionalities and internal notes, collaboration tools, and AI-powered tools within requests. These features empower agents to resolve complex issues more efficiently, share insights, and provide assistance when needed. Many systems also offer knowledge bases, where team members can access articles, FAQs, and troubleshooting guides.

Self-service options

Self-service portals where users can submit their tickets and access self-help resources are also often included in ticketing systems. These portals may provide forms that guide users through relevant information to expedite the resolution process. Additionally, individuals can track the status of their tickets, view past interactions, and communicate with support agents if needed, all within the self-service portal.

Integrations for rich customer context

Customer relationship management (CRM) software is commonly integrated with ticketing systems to give agents sufficient data to personalize their interactions. This connection consolidates support tickets into the CRM system alongside other customer information such as contact details, purchase history, and preferences. By unifying this data into a single repository, representatives gain a holistic view of each user's journey, allowing for more targeted communication.

Help desk ticketing reports and analytics

Ticketing systems allow organizations to easily generate custom dashboards tailored to their specific objectives. The software typically allows users to create custom reports by selecting relevant data fields, applying filters, and visualizing data in various formats. These analytics may provide insights into customer demographics, ticket trends, or the effectiveness of support channels. 

AI capabilities

Since the advent of conversational AI, ticketing systems have made significant progress in delivering improving customer experiences. Chatbots and virtual assistants use generative AI and natural language processing (NLP) to interpret human language and guide users through troubleshooting steps. Predictive analytics in modern ticketing systems offer advanced insights and custom dashboards that make decision-making fast and simple.

Best practices for ticketing systems

Competent ticketing systems often provide enhanced flexibility, allowing businesses to mold it to fit their specific business goals. But there are some standardized practices you’ll want to employ to ensure that your system is operating to the best of its potential.

  • Define clear goals: Understand why you need a ticketing system. Designating clear objectives will guide your implementation process, whether it's for  customer service, or project management.

  • Customize ticket categories: Tailor categories and priorities to suit your organization's needs. This helps streamline ticket management while verifying that each request receives appropriate attention.

  • Set SLAs: Establish service agreements to define response times for different requests. This establishes expectations for customers and support teams while helping prioritize tasks efficiently.

  • Regularly review: Continuously monitor your ticketing processes, workflows, and system configurations to identify opportunities for refinement. Embrace feedback from stakeholders to drive ongoing improvements.

How to implement a ticketing system?

Integrating a ticketing system into existing organizational infrastructure can often be intimidating. But it doesn’t have to be – with sufficient research, planning, and support, most businesses find the help desk ticketing system implementation process to be more straightforward than they anticipated.

Connect your support channels.

Firstly, integratemessaging channels like email, phone, chat, and social media with the ticketing platform. Assess which channels users most frequently leverage to determine which ones to integrate. Select a provider that offers integration capabilities with these channels or supports third-party integrations.

Set up SLA policies and targets.

After integrating relevant channels, you’ll need to set appropriate SLA policies to communicate clear expectations to your staff and end-users. To achieve this, identify ticket priorities based on factors such as urgency, impact on business operations, and customer needs. For example, critical issues affecting production systems may be prioritized over routine inquiries. Once ticket categories are established, define specific targets for each one, including initial response and resolution times.

Bring in your support team.

Next, you should consult your support team to gather their input on current pain points and requirements. Once a ticketing system meets their needs, be sure to offer sufficient training and onboarding sessions to familiarize them with the new software. Remember to tailor the training to address specific responsibilities within the support team, such as ticket categorization, prioritization, and SLA management.

Configure support workflows and automation

First, map out your organization's existing workflows for handling support requests. Define roles for each stage, including support agents, supervisors, and stakeholders. Then, configure the help desk ticketing system to mirror these workflows, creating custom ticket categories and fields to align with your specific needs.

Additionally, most ticketing systems provide robust automation features to eliminate manual tasks and streamline repetitive processes. Identify routine activities ideal for automation, such as ticket routing, prioritization, status updates, and notifications.

Add customer contacts and integrate other business tools.

Existing contact data should be imported into the help desk ticketing system, while customers should also be able to submit their own information directly when creating tickets. Create a centralized database of contacts within the ticketing software, including names, emails, phone numbers, and organization affiliations.

Integrating your ticketing system with existing tools and software can enhance customer information. Identify key platforms used within your organization, such as CRM systems, project management tools, and monitoring software. 

Define support metrics to be tracked.

Identifying which metrics to track involves understanding the KPIs that align with your organization's goals and customer expectations. For instance, a business struggling with slow resolution times will likely want to monitor its average response times and mean time to resolution (MTTR). To expedite resolution processes, the company may refine its routing strategy, enhance its knowledge base, or optimize escalation protocols.

How are different industries using helpdesk ticketing systems?

Retail & ecommerce

Suppose a customer purchases a product from an online store but needs help with the product, such as a missing component, the consumer submits a support ticket through the e-commerce platform's support portal, detailing the issue and providing relevant order information. This ticket is then automatically categorized and assigned to the appropriate agent. The representative then investigates the issues, providing updates on the investigation status and resolving the problem promptly.

Travel & hospitality

Imagine a scenario where a hotel's computer system experiences a technical glitch, preventing staff from checking-in guests. A hotel staff member registers a support ticket through their  helpdesk portal, describing the issue’s impact on operations. The ticketing system will immediately prioritize the ticket ‘high’ based on its severity, distributing it to the relevant support team. They’ll acknowledge the ticket, examine the root cause of the problem, and implement a solution to restore service.

Education

Consider a university professor who submits a ticket requesting a custom application to support a research project. The ticketing system categorizes the request and assigns it to the appropriate development team. Team members will then collaborate with the professor to gather additional requirements, design the application, and incorporate the necessary functionalities.

Banking & finance

Let’s say that a banking institution wants to implement a new online feature to enhance customer experience (CX). The request is submitted, and the ticketing system categorizes the request as a project, allowing for the creation of a project plan and setting milestones for development. Throughout the project lifecycle, stakeholders from different departments collaborate through the ticketing system, reviewing progress and addressing issues as they arise. The system also assesses timelines, budgets, and deliverables, enabling managers to identify risks and ensure alignment with strategic objectives. 

Healthcare

For a healthcare provider, a user may submit a ticket requesting support in updating their contact information. Since this issue is likely to be considered low priority compared to other incoming tickets, it’s automatically prioritized as such, ensuring that it’s still handled in a timely manner but not before more urgent scenarios. A support agent will acknowledge the ticket, verify the patient's identity, and process the requested changes as soon as time allows and by privacy regulations. 

Manufacturing

Suppose a manufacturing company is launching a new product line and needs to coordinate various tasks across different departments. The project manager creates a ticket for each task within the project, detailing requirements and deadlines. Throughout the project, the ticketing system tracks resource allocation and team productivity, allowing the manager to identify bottlenecks and ensure alignment with overall objectives.

How to combat common challenges with ticket management systems?

As with any new system, some difficulties may arise when using help desk ticketing management software. If they do, remember that most can be swiftly resolved with a little attention to detail, problem-solving acumen, and teamwork.

  • Overwhelming ticket volume: Many incoming tickets can occasionally overwhelm support teams. Automation features should be implemented to streamline routing and prioritization to address this. You can also set up triggers to automatically assign tickets, escalate urgent issues, and send notifications to relevant stakeholders.

  • Lack of integration: If the ticketing system isn’t connected with other relevant tools, it may lead to operational inefficiencies. Integrate your system with CRM software, communication channels, project management platforms, and other applications. APIs, third-party connectors, or built-in integrations can also be leveraged to facilitate data exchange between disparate systems.

  • Inadequate reporting: Measuring performance and making data-driven decisions can be challenging without robust analytics capabilities. You should customize your ticketing dashboards to track key metrics critical to overall goals. Regularly examine these KPIs to identify areas for improvement and ensure resources are being allocated effectively.

  • Security concerns: When using a ticketing system, security breaches or non-compliance with regulations can pose significant risks to your organization. It’s critical to implement adequate encryption, access controls, and user authentication mechanisms to combat these challenges. Remember to update the system regularly to address security vulnerabilities and adhere to industry best practices.

How do you choose the best ticketing system software for your business?

When selecting a ticketing software from the list above, it’s crucial first to assess your business requirements to recognize which specific features to seek out. In general, companies across all industries will benefit from an easy-to-use, highly integrable, and scalable ticketing system.

Evaluate ticketing needs

First, analyze the expected volume and complexity of tickets and the types of issues to be managed. This will help determine whether you require a system with broad or narrower functionalities and what type of subscription or service package you need. Don’t forget to seek feedback from potential users within the organization to understand their preferences. Once you’ve considered these factors, compare features, UX, and support options to determine which provider best fits your company.

Ease of use & implementation

Start by evaluating the user interface (UI) of potential ticketing systems. Look for intuitive designs that facilitate easy access to essential functionalities. Actively evaluate how user-friendly the system is for both employees and customers.

Then, assess the level of support the provider offers, including documentation, training resources, and customer support channels. Identify systems that offer comprehensive implementation assistance, including guidance on data migration, customization options, and integration with existing platforms.

Scalability

Examine each ticketing software's capacity to handle increasing volumes of requests over time. This may involve assessing whether its infrastructure is designed to scale horizontally or vertically to meet growing demands. Seek out load balancing and clustering features that enable systems to distribute workloads efficiently and maintain responsiveness as volume increases.

Automation & time saved

To identify the automation tools most beneficial to you, you must first identify the most repetitive tasks involved in managing your support tickets. Examine the range of features each provider offers, such as workflow automation, rule-based triggers, and ticket auto-assignment. Your organization may be keen on optimizing particular processes, such as routing, prioritization, or responses, to free up time for your real-world team to focus on more complex activities.

Integrations

It’s paramount to sufficiently evaluate the compatibility of each potential ticketing system with your existing technologies, considering supported integration protocols, APIs, and pre-built connectors. For instance, connection with an email platform can provide the ability to automatically convert emails into support tickets, allowing agents to manage them within the ticketing system. Other popular integrations include CRM software, knowledge bases, bug tracking systems, and more.

Measuring ROI

For starters, you’ll need to know the total cost of ownership (TCO) for implementing and maintaining the ticketing software to assess your return on investment (ROI) accurately. Consider upfront expenses and ongoing costs such as subscription fees, training, and support. Then, compare the TCO against the expected benefits of improved operational efficiency, reduced support costs, and increased user retention. By conducting a comprehensive cost-benefit analysis, you can determine an approximate ROI before committing to a contract.

Choosing the right ticketing system

Selecting the right ticket management system is a critical step in building a resilient CX operation that can adapt, evolve, and consistently exceed customer expectations. Here’s a quick checklist of must-haves to help you choose the ticketing system that best suits your team:

  • Easy to use: A clean, intuitive interface that allows teams to get started quickly with minimal training.

  • AI agent: An AI agent is your best friend, especially as you and your team are growing. With features like smart suggestions, automated routing, and sentiment analysis, AI agents help your team work faster and smarter.

  • Unified agent workspace: The best outcomes happen when your team works together. A unified agent workspace enables this via easy real-time collaboration, thus improving overall efficiency.

  • Scalability: Choose a platform that grows with your team and customer base, supporting everything from small teams to enterprise-scale operations.

  • CX-focused reporting and analytics: Insightful, data-driven dashboards and metrics go beyond just ticket volume, helping you track customer satisfaction, support efficiency, and team performance.

  • Seamless integration: The ability to integrate and connect effortlessly with your existing tools and beyond is a bonus. It ensures customer data is always in sync.

The Freshdesk CX ticketing advantage: More than just competitive edge

Customer support is all about creating standout experiences at every touchpoint. Your customer support platform should do more than handle incoming tickets. It should empower your team to deliver service that’s proactive, personal, and consistent. That’s where Freshdesk shines, giving your team the infrastructure they need to support exceptional experiences—now and as you grow.

Designed with CX professionals in mind, Freshdesk brings together powerful functionality and ease of use in one smart solution. Whether you're a small team just getting started or a fast-scaling organization, Freshdesk is built to grow with you.

Ready to transform your customer experience with Freshdesk? Schedule your personalized demo today.

Ready for easy-to-use, intuitive helpdesk ticketing software?

Try it FreeGet a demo

FAQ

Which ticketing tool is best?

Freshdesk is widely considered one of the best ticketing tools available, especially for businesses seeking an intuitive and user-friendly platform. It offers robust features like automated workflows, multi-channel support, and detailed analytics, making it a top choice for improving customer support. Other tools like Zendesk and Jira Service Desk are also popular, but Freshdesk stands out for its ease of use and comprehensive feature set.

Is a ticketing system a CRM?

Not exactly. A ticketing system handles customer support requests, while a CRM (Customer Relationship Management) tool covers a broader scope, including sales and marketing. However, they often work together to give your customers a better overall experience.

What are the steps in a ticketing system?

In a ticketing system, the process usually starts with creating a ticket, then categorizing and assigning it to the right team. After that, it’s all about resolving the issue and closing the ticket. Some systems also include steps for escalating issues, communicating with customers, and tracking progress.

What is called ticketing?

Ticketing is the process of managing customer questions or problems by turning each one into a "ticket." This way, every issue is tracked from start to finish, making sure nothing falls through the cracks and customers get the help they need.