Thriving in the competitive Software & Internet (S&I) industry and building a strong, loyal customer base takes constant innovation. As an IT leader, innovation is your domain. And the onus is on you to ensure that customer service is seamlessly embedded into the product experience.

We at Freshworks recently researched 107 million customer service interactions which highlighted the customers’ demand for speed. Limited by budgets and headcount, customer service teams are relying on you to help them fill these gaps with the right technology and #CutTheWait for customers. This 4-step playbook has been designed to help you empower teams to deliver speedy, delightful customer service, with insights on:

  • Choosing agile, scalable customer service technology to stay future-ready

  • Building service efficiency to tackle staffing and budget constraints

  • Facilitating a free flow of customer context for better service experiences

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