Overview

It’s essential to consider your customer's experience all the way from their first impression of your brand, through the decision-making and purchasing processes, and including any post-purchase experiences and interactions. When you’re aware of each of these touchpoints, you can work towards creating a customer experience that not only drives conversions, but compels your audience to become loyal, long-term customers and clients for your business.

If you’re new to customer experience (or looking to improve your strategy for better results), it can be challenging to figure out how to best approach this goal. That’s why in this guide, you’ll learn what customer experience is, why delivering a great customer experience is essential for success, and six tips you can use to improve your company’s approach today.

• The differences between customer experience and customer support
• Identifying customer needs and personalizing experiences
• Exercising Empathy