These days, customer experience is everything – because it can all end up on social media. But what exactly does customer experience entail, and why should social media professionals care about offline experiences?
In this session,
You’ll leave the session understanding why customer experience is a critical piece of everyone's job.
Senior Director (Social Media at McDonald’s), Author
Dan Gingiss has been responsible for social media, digital marketing, and customer experience at several Fortune 300 brands over the last 20 years. Named one of ‘The 30 Most Influential People in Social Customer Service’ by Conversocial, Dan resides in Chicago with his family and is an avid Cubs fan. You can find him on Twitter at @dgingiss.
Director, Community Outreach, Freshworks
Alan Berkson has provided top-tier service to companies from one-person firms to enterprise-level corporations—across Wall Street, the United Nations and Main Street—by wielding his own brand of non-traditional business strategy over twenty-five years of entrepreneurial experience. Named one of The Top 100 Most Social Customer Service Pros On Twitter by The Huffington Post.
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