What is CRM software?

A Customer Relationship Management (CRM) system is a technology that helps businesses streamline their communications with potential and existing customers. The goal of using a CRM software benefits relationships with clients and prospects

CRM tools can track all interactions with customers, their purchase histories, preferences, and inquiries. Discover CRM to understand customers better and enable businesses to enhance satisfaction, fostering loyalty and growth.

Are you looking to search and compare the best CRM platforms for your business? Browse the page to learn more about the following:

Why use CRM software?

Managing relationships with customers mean being able to look beyond data and understand the context that drives interactions. This context is obtained through different channels—spreadsheets, phone, email, face-to-face meetings, etc.

Being able to access all this context instantly and with minimal effort is a struggle, especially when it is scattered across different tools. Even to get a quick update on a deal or prospect, your salespeople have to switch multiple tabs and platforms. 

Between one jump and the next, valuable time and prospects are lost. That’s where a single tool (read CRM tool) can make a pivotal difference.  

There are a lot of CRM systems in the market, but only a handful can be certified as ideal CRM examples.

How to choose a good CRM system

If you are looking for a good CRM software that syncs seamlessly with your business needs, you have to choose wisely. Make sure to tick off all these crucial attributes before qualifying it as the best CRM software for your business.

Ease of use
  • Effortless implementation
  • Smooth migration of data from spreadsheets or other CRM tools.
  • Intuitive and straightforward UI
Value for money
  • High ROI
  • Scales as your business grows.
  • Integrates with your other software used for billing, file collaboration, etc.
Reliability

 Top 10 best CRM software tools 2024

Freshsales

Freshsales gives you everything you need to accelerate your revenue with context-driven sales. It helps streamline your sales processes from lead generation and prospecting to driving deals to closure and maintaining good relationships with your customers. Using advanced sales CRM software enhances these capabilities by providing insights, automation, and tools to optimize each stage of the sales cycle effectively.

Here’s a quick overview of the essential features that Freshsales offers:

freshsales fresh freshsales fresh

Salesforce

Salesforce is a cloud-based CRM software that offers an extensive range of features to manage your sales, and marketing processes. Key functionalities include:

salesforce salesforce

MS Dynamics

Microsoft Dynamics provides CRM features that can enable you to manage sales:

ms 365 ms 365

Zoho CRM

Zoho CRM is a cloud-based CRM platform that offers a comprehensive suite of tools to manage your sales process. Key functionalities include:

zoho crm zoho crm

Insightly

Insightly is a cloud-based CRM platform that provides businesses with a range of features to manage their sales, such as: 

insightly insightly

HubSpot

HubSpot CRM software to help teams close more deals, deepen relationships, and manage their pipeline more effectively — all on one connected platform. Here’s what you can do with HubSpot: 

Copper

Copper is a CRM solution designed for Google users and has a tight integration with GMail. Here’s what Copper offers: 

copper copper

Outreach

Outreach is a sales engagement platform that provides businesses with a range of features to manage their sales operations, including:

outreach outreach

Zendesk Sell

Zendesk Sell is a sales CRM software that provides businesses with a range of features to manage their customer relationships. This includes:

zendesk sell zendesk sell

Pipedrive

Pipedrive CRM software offers features to manage your sales pipeline and customer relationships, including:

pipedrive pipedrive

About Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software-as-a-service that’s affordable, quick to implement, and designed for the end-user. Unlike legacy software, Freshworks builds tech that works for everyone, making sales easy. 

Freshsales, by Freshworks, is an intuitive CRM software that enables your salespeople to start selling from day 1. It works out of the box so that you can:

  • Engage with customers across multiple platforms
  • Build valuable relationships with customers and prospects
  • Get insights into your business
  • Improve your team’s productivity
  • Ramp up your sales process

Get your hands on an award-winning software

What makes Freshsales better than other CRM tools?

Intuitive

Freshsales comes with a straightforward and intuitive UI that removes the need to wander around applications to get work done.

Affordable

It has a freemium plan that lets you get started for free. As your business grows, it provides transparent and flexible pricing plans that enable you to pay as you grow

Dependable

You also get free, 24x5 support over the phone, chat, and email—irrespective of whether you’re a free user or a paying customer. 

How can Freshsales help your sales team?

Freshsales can improve sales productivity and make the lives of salespeople easier and more organized.

Here are some possibilities with Freshsales CRM:

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