Aaron Ross is the co-CEO of Predictable Revenue Inc and the author of Predictable Revenue. Predictable Revenue is an outbound success company that ensures businesses have success in building an outbound prospecting program that creates sales growth.

In this interview with Aaron, we talk to him about:

• When is the right time for a business to start an outbound function?
• What are your tips to ensure a smooth handoff from an SDR to an account executive?
• What is a healthy ratio of inbound to outbound leads?
• What is your advice on how to hire an outbound team?
• When is the right time for a business to bring on a VP of Sales?
• How do you define goals for an outbound function?
• What is your recommended number of touchpoints for outbound sales?
• What are your tips while crafting prospecting emails?
• How do you keep the morale high in an outbound team?