Colleen Francis of Engage Selling Solutions comes with 20+ years of experience in sales. Through in-depth research and studying habits of the top 10% of sales performers from small businesses to Fortune 500 companies, she has identified the winning formula to help sales professionals deliver results which have a long-lasting impact.

In this interview with Colleen, we talk to her about:

• Her journey of transitioning from sales to becoming an entrepreneur

• Tips for businesses that are facing the time to reconsider their sales strategy

• Decoding the principle of value-based selling

• Rules for sales negotiation & key mistakes people make in this process

• Top 3 things a salesperson should prepare for before entering negotiations

• How to avoid pricing pitfalls

• Managing emotions during negotiation

• How salespeople should react to situations they don’t have control over

• Learning to walk away during a negotiation