Godard is the co-founder and CEO of G2 Crowd. G2 Crowd has become a leading B2B review platform with over 600,000 reviews read by nearly three million technology buyers every month. Godard previously built cloud CPQ pioneers BigMachines (acquired by Oracle) and SteelBrick.
In this interview with Godard, we talk to him about:
How looking up a product and doing research before making a purchase has become a universal practice
How customer ratings are driving growth for businesses
‘Show, don’t tell’ mindset - Consumers want to know about the experiences of other consumers and not the marketing-savvy descriptions
Why companies need to invest efforts in obtaining customer ratings
How businesses can encourage users to leave reviews
Companies generally dread the 1-star review. What are some tips to capitalize on it?
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