Janani Dwarakanath is the Head of Product Marketing at Freshworks. Freshworks is one of the world’s fastest-growing SaaS customer engagement companies.

In this session, Janani tells us about:

• Things you should consider before you invest in a CRM

• Why should you invest in a CRM

• Must-haves for a good CRM

• The complexity of CRM implementation

• The importance of choosing a user-friendly CRM