Peter Kazanjy is the founder of Atrium HQ. A highly respected early stage startup investor and go-to-market expert, Peter has authored a sales book for founders called ‘Founding sales.’ Atrium is a high-performance sales analytics software that continuously monitors performance metrics for SDRs, AEs, etc.

In this interview, we talk to Peter about:

• Customer Advisory Board (CAB) and the right time to set up a CAB

• What a good Customer Advisory Board should look like?

• What are the best practices in assembling a CAB and steps to start off with while building a CAB?

• How to proactively obtain feedback from the CAB?

• Does CAB make sense for B2C Companies?