Tim Soulo is the CMO and Product advisor at Ahrefs. With 10+ years of experience in SEO and digital marketing, Tim eagerly shares his knowledge on SEO to the marketing community by giving live talks, publishing blogs, and authoring data-driven research studies and marketing guides.

In this interview, we talk to Tim about Ahrefs. 

• Why Ahrefs has a 7-day paid trial and the nurture journey during the trial period

• How trial expired customers are converted

• The idea and goal behind creating Ahrefs Insider and why Facebook was chosen as the platform to float this community

• How the Ahrefs Insider community is an alternative to a support portal and the types of activities that happen within the community

• Emerging SEO trends in 2019