Back to Press Releases San Mateo, Calif November 16, 2023

Freshworks Inc. (NASDAQ: FRSH) announced that its CRM solution, Freshsales, is now available as part of AWS Marketplace Vendor Insights, a unified web-based dashboard operated by Amazon Web Services (AWS) that gives governance, risk, and compliance teams access to security and compliance information. 

Freshsales is a modern and easy-to-use CRM that combines the power of sales force automation, chat, and telephony in one smart and comprehensive solution. Powered by Freddy AI—Freshworks’ generative artificial intelligence technology—Freshsales can help organizations discover the best leads, boost customer engagement, visually manage pipeline, forecast revenue with intelligence, drive deals to closure, and offer personalized support to existing customers.

AWS Marketplace Vendor Insights helps simplify third-party software risk assessments by compiling security and compliance information in a unified dashboard. It helps streamline the procurement process by granting buyers access to information made available by sellers related to data privacy and residency, application security, and access control.  With the added availability of Freshworks products via AWS Marketplace’s curated digital catalog, customers can now easily find, test free-of-charge, buy, and deploy Freshworks solutions with simplified controls. 

"Freshworks' AI-enhanced products are meticulously crafted to enhance workplace efficiency and generate substantial business value,” said Doug Farber, Senior Vice President of Channels and Alliances at Freshworks. “Our participation in AWS Marketplace Vendor Insights further equips us to assist our customers in optimizing their procurement operations and achieving significant business efficiencies.” 

Using AWS Marketplace Vendor Insights can help buyers reduce assessment lead time to a few hours by allowing them to access the vendor’s validated security profile, saving months of effort from questionnaires and back-and-forth with vendors. The dashboard also provides evidence backed by AWS Config and AWS Audit Manager assessments, external audit reports, and software vendor self-assessments to help customers perform continual compliance monitoring. 

A recent review on the AWS Marketplace Freshworks page reads, “The fact that Freshsales gives a central view of the sales activities done at the comfort of a dashboard. And that the tool is accessible also on a mobile device. It’s a great CRM that provides a central solution that helps to follow through the sales process of businesses using event tracking, prospecting activities, track customers interaction, managing sales activities, reliable customer support, and share information with colleagues.”

Join Freshworks at AWS re:Invent 2023 (Booth M8 within Marketplace Pavilion) to see Freddy AI in action and connect with the company’s leadership team, explore practical applications of GenAI for robust business growth, and try Freshworks innovative products in real-time. 

About Freshworks

Freshworks Inc., (NASDAQ: FRSH) creates AI-boosted business software anyone can use. Purpose-built for IT, customer support, and sales and marketing teams, our products are designed to let everyone work more efficiently and deliver more value for immediate business impact. Headquartered in San Mateo, California, Freshworks operates around the world to serve more than 66,000 customers, including American Express, Blue Nile, Bridgestone, Databricks, Fila, and OfficeMax. For the freshest company news, visit www.freshworks.com and follow us on Facebook, LinkedIn, and X.

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