9 free chatbot templates to improve your customer experience

What are chatbot templates?

Chatbot templates are pre-designed bot workflows that businesses can install into their conversational messaging or chatbot platform. Bot templates are predefined conversations generated by the chatbot software to simplify customer support.

Industry-specific chatbot templates cater to the unique needs of each business. The bot templates feature human-like chat scripts that can handle customer support without human agents.

What are the benefits of chatbot templates?

Chatbot templates reduce the burden on support agents and add consistency to your customer service responses. 

First, they reduce the volume of support queries. AI chatbots can handle routine and repetitive queries that reduce the need for customer service reps to intervene at most points of the customer journey. This way, agents can focus their time and energy on complex and nuanced problem-solving while the bots handle simpler questions.

Chatbot templates also allow companies to customize out-of-the-box templates according to their needs and deploy them quickly, saving the time and effort required to build bots from scratch. 

That’s not all—with chatbot templates, companies can also:

• Customize bot templates to match their brand

• Automate FAQs and enable agents to focus on complex issues

• Provide better, faster, and faster customer service

• Create chatbots in minutes

• Improve customer engagement and lead generation

• Improve conversion rates

• Automate repetitive support tasks

• Save time and costs

• Make top-notch customer service a competitive advantage

Free chatbot templates for key business functions

You’d be surprised how many queries chatbots can handle. This section highlights types of chatbot templates with different chatbot use cases. 

Customer support

Customer support chatbot templates are like having a tireless, 24/7 customer service rep—always ready to help. 

These templates ensure your customers get consistent, accurate, and immediate responses. Plus, they can handle multiple queries simultaneously—something even the best human can't match. This efficiency boosts customer satisfaction and can even increase sales.

Here are four types of chatbot templates:

FAQ template

FAQ chatbots are a lifesaver for answering those frequently asked questions. It's like a knowledgeable friend who's always there to clear up common questions about products, services, pricing, or policies.

Troubleshooting template

Got a problem? This chatbot is your go-to. It guides customers through solving common issues, whether it's a tech glitch or a product malfunction. It's like a DIY guide, but smarter.

Order tracking template

The order tracking chatbot keeps customers in the loop. It provides real-time updates on orders, from processing to delivery. 

E-commerce

E-commerce chatbots interact with customers on e-commerce platforms, making the shopping experience smoother and more enjoyable.

Product recommendation template

This chatbot learns what customers like and suggests products they'll love. It's great for upselling and cross-selling. Analyzing customer preferences and browsing history can offer personalized recommendations, just like a savvy salesperson who knows exactly what customers are looking for.

Abandoned cart template

This chatbot is like a gentle nudge that reminds customers of items in their cart or assists with changes. This template re-engages customers who have left items in their shopping cart, encouraging them to complete their purchase. 

For more best practices, check out Freshworks’ guide to nurturing abandoned carts.

Lead generation

Lead generation templates for chatbots engage potential customers, gather valuable information, and ultimately, help convert those interactions into leads. 

Why are they so important? 

Imagine a potential customer visiting your website. They're curious, maybe a bit interested, but not quite ready to talk to a salesperson. This is where a lead generation chatbot steps in. It initiates a conversation, answers questions, and collects contact details in a friendly, non-intrusive way. 

Contact information template

This chatbot is straightforward—it engages website visitors and collects basic information like name, email, and phone number. It's like a digital receptionist who welcomes and gathers info from your potential leads.

Event registration template

Perfect for webinars, workshops, or other events, this bot promotes your event and handles the registration process. 

Customer communication

Customer communication chatbot templates provide important updates and facilitate interactive conversations between businesses and customers. They bridge the gap between the need for prompt customer service and the challenges of handling large volumes of inquiries. 

Appointment booking template

Appointment booking chatbots help customers book, reschedule, or cancel appointments. These chatbots are especially useful for healthcare and real estate businesses that want to improve the customer experience. 

Customer feedback template

Customer feedback chatbots collect customer opinions, complaints, and ideas. They help you understand what your customers love and what they think could be better.

Check out more customizable industry chatbot templates by Freshworks

Airline/travel Chatbot Template

The airline chatbot template automates responses to incoming inquiries regarding flight bookings, flight status, ticket requests, and more. This bot template can be easily installed, modified, and deployed using no code, offering fast time to value.

Educational technology chatbot template

An EdTech chatbot is an automated conversation workflow used by the online education industry. Online educators can use the EdTech chatbot template to manage routine processes without live agent support. This bot template can help with all course-related processes, from signing up for a trial class to downloading the completion certification.

Online delivery chatbot template

An online delivery chatbot is an automated conversation workflow used in the delivery services industry. Delivery service operators can use this chatbot template to integrate chatbots into their website, mobile app, and messaging channels. It enables customers to get fast and personalized answers regarding order status, refunds, cancellations, and more, without the need to contact a live agent.

Financial services chatbot template

A FinServ chatbot is an automated conversation workflow used by financial services companies. FinServ businesses can deploy chatbots on their website, mobile apps, and messaging apps to interact with customers and address their most common queries. FinServ chatbots provide real-time responses and assist live agents in handling routine questions, reducing their workload. Businesses in the financial services sector can use this FinServ chatbot template to streamline processes related to applying for insurance, loans, equity, and more.

How to use chatbot templates

Using chatbot templates is an easy and quick way to build your bot. It's also a great learning opportunity. Even if you plan to create your chatbot from scratch, we recommend starting with chatbot templates to practice and understand what makes an effective bot.

Here's how to use chatbot templates:

• Determine where you need chatbot assistance. Choose the specific area where you want the bot template to help.

• Select a bot template. Each template serves a specific purpose. Choose the one that suits your needs.

• Customize the bot template text. Templates come with pre-filled text, but make it more personalized for your brand by modifying what the bot communicates to your website visitors.

• Add remove, or edit triggers. Decide when the bot should appear. Should it pop up when a visitor enters your website, clicks on a particular page, or only for new visitors? Adjust the triggers to suit your potential customers.

• Test the chatbot template. Before deploying the bot to interact with your visitors, ensure everything functions correctly by testing the chatbot.

• Save the chatbot template. Once you've finalized your conversation map, click the Save button.

Artificial + human intelligence = Smarter conversations with chatbot templates from Freshworks

Automate resolutions

Save time for your customers and agents by having your bot templates automate resolutions.

Digitize IVRs

Collect all the required context and triage your conversations to the relevant agent groups.

Scalability

Deliver scalable, intelligent support across all channels with chatbot templates and make your agents more productive.

Reduced handle times

With real-time resolutions, intelligent automation, and contextual agent handovers, you can significantly reduce your Average Handle Time.

Optimized support

Using our free chatbot templates, save money and reduce support staffing costs by front-lining your bots to take care of most of your customers’ repetitive questions.

Improved CSAT

Provide instant resolutions through intelligent self-service automation, generate qualified leads and subscribers, and create happy customer advocates for your brand.