In CRO, focus on the process and not the tactics
As marketers, our job doesn’t end at getting people to our website. It’s when the perform a desirable action is when we actually hit our KPIs. If there’s one vehicle that can help us with this, it’s CRO. In this episode, we talk to Peep about:
- CRO advice for businesses at each stage
- Trends in CRO
- Behavioral design
- Why process matters over tactics in CRO
- The interdependency between CRO and SEO, and
- The right skills for a CRO expert