One of the best practices of email marketing is to perform contact segmentation. Although Campaign Monitor lets you create segments based on contact attributes and email engagement, Freshmarketer is several steps ahead. Apart from the standard email activity-based segmentation, you can also build smart segments and filter contacts by website behavior, UTM parameters, and custom events that span over time, to drive personalized engagement.
Campaign Monitor can not track user activities on the web. It registers email engagement like clicks, opens, delivered, unsubscribes, etc. But, it's impossible to send emails that are triggered by users' actions on your website. Without behavioral tracking, you can not fully leverage the power of automation.
However, Freshmarketer analyzes contacts' behavior based on the pages they have visited on your site or the forms that they have submitted apart from tracking email campaign-specific actions. For instance, you can send a follow-up email to contacts who played a feature video or downloaded an e-book on your website.
Webforms are intrinsic to email marketing automation systems. Unfortunately, Campaign Monitor doesn't have web form tracking capability.
Instead of integrating with costly third-party software for this, Freshmarketer has it built-in and accessible at zero added costs.
It is supremely simple to use and does not require the intervention of your development team.
Apart from sending out email campaigns, Freshmarketer can also help you with website optimization. With robust features like heatmaps, A/B testing, session replay, and more, it is truly the solution for your company’s marketing needs.
With the entire package, marketers get the upper-hand while attracting quality leads and nurturing these leads through email marketing.
Campaign Monitor's support is email-only on the 'Basic' and 'Unlimited' plans. You will find it challenging to reach their support personnel since chat support isn't an option, and support over the phone is only possible for their highest (Premier) plan.
For expert and personalized care, Freshmarketer has a reliable support team that can be contacted over email, chat, and phone. They operate 24x5 to answer your queries irrespective of the plan you subscribe to.
Feature List |
BASIC |
UNLIMITED |
PREMIER |
|
---|---|---|---|---|
Bulk emails | ||||
Drag and drop email builder | ||||
Email template library | ||||
Time-zoned based email scheduling | ||||
Device-based email preview | ||||
Send time optimization | ||||
Customization of unsubscribe link | ||||
Email engagement reporting | ||||
Subscriber preference center | ||||
A/B testing emails | ||||
Webform tracking | ||||
Visual workflow builder | ||||
Drag and drop journey builder | ||||
Workflow analysis and reporting | ||||
Workflow live view | ||||
Workflow templates library | ||||
Update contact fields through automation | ||||
Track website visitors | ||||
Track website activities | ||||
Event-based segmentation | ||||
Contact activity feed | ||||
Bulk import | ||||
A/B testing website | ||||
Website personalization | ||||
Session replays | ||||
Chat support | ||||
Phone support |
Note: Data as of October 2019.
# of Contacts |
Campaign Monitor Basic |
Campaign Monitor Unlimited |
Campaign Monitor Premier |
Freshmarketer |
---|---|---|---|---|
1000 |
$29 |
$59 |
$149 |
$49 |
10,000 |
$89 |
$149 |
$249 |
$160 |
15,000 |
$129 |
$249 |
$399 |
$205 |
20,000 |
$199 |
$399 |
$499 |
$257 |
25,000 |
$199 |
$399 |
$399 |
$309 |
To get you started
Ideal for growing teams
Best value for large teams
Sorry, our deep-dive didn’t help. Please try a different search term.