ConvertKit Alternative | Freshmarketer

More than just a tool for the bloggers

ConvertKit is a well-known email marketing platform, for the bloggers atleast. It's sufficient for small and medium businesses attempting to grow their subscriber list and engage their audience with simple emails through basic workflow automation.
If your profession happens to involve much more than just content creation, you should be aware by now that you have better alternatives to ConvertKit.

Freshmarketer is a flagship product by Freshworks hat helps you capture leads, engage with your customers via emails, and foster better communication between your sales and marketing teams. Built for marketers, it helps them design and deliver beautiful emails, set up automated campaigns, and personalize them at scale.

Transcending primitive automation capabilities

Here are some problems you might face in ConvertKit:

Email formatting issues
Outdated email templates
Lack of drag and drop functionality
Absence of lead scoring
Hard to track lead-to-form conversions, etc.

On the bright side, Freshmarketer surmounts these issues with modern marketing automation capabilities.

Explore all the features here →

Smart segmentation to drive personalized engagement

One of the best practices of email marketing is to perform contact segmentation. Although ConvertKit lets you create segments based on contact attributes and email engagement, Freshmarketer is several miles ahead. Apart from the standard email activity-based segmentation, you can also build smart segments and filter contacts by website behavior, UTM parameters, and custom events that span over time, to drive personalized engagement.

Learn more about creating segments →

Comprehensive behavior-based marketing

ConvertKit can not track user activities on the web. It registers email engagement like clicks, opens, delivered, unsubscribes, etc. But, it's impossible to send emails that are triggered by users' actions on your website. Without behavioral tracking, you can not fully leverage the power of automation.

However, Freshmarketer analyzes subscribers' behavior based on the pages they have visited on your site or the forms that they have submitted apart from tracking email campaign-specific actions. For instance, you can send a follow-up email to contacts who played a feature video or downloaded an e-book on your website.

Learn more about website tracking →

Seamless sync with Freshsales CRM

Freshmarketer provides real-time contact and activity sync with Freshsales. This means that apart from contact details you could also push contact activity from Freshsales to Freshmarketer and vice versa.

This would ensure that both sales and marketing have a unified view of every single contact in the system.

Learn more about the Freshsales integration →

Data-driven marketing with advanced reporting

ConvertKit users are confined to limited reporting dashboards. Data-driven marketers may find this futile.

Freshmarketer, on the other hand, has robust reporting capabilities. Reporting dashboards are available for individual email campaigns, marketing automation journeys, and CRO experiments. These reports can be filtered, customized, and exported to your liking.

Expert help at your service!

Since the ConvertKit crew is reasonably small, essential support channels like live chat and phone aren't available. Emails and direct messages are your best options to solve any support queries.

For expert and personalized care, Freshmarketer has a reliable support team that can be contacted over email, chat, and phone. They operate 24x5 to answer your queries irrespective of the plan you subscribe to. Freshmarketer too has concierge migration to ensure customers have a smooth transition from other tools at no added costs.

Efficient conversion rate optimization

Apart from sending out email campaigns, Freshmarketer can also help you with website optimization. With robust features like heatmaps, A/B testing, session replay, and more, it is truly the solution for your company’s marketing needs.

With the entire package, marketers get the upper-hand while attracting quality leads and nurturing these leads through email marketing.

Learn more about conversion rate optimization →

Feature List
Email broadcasts
Drag and drop email builder
Send to multiple lists/segments
Email template library
Send test emails		Up to 5 test emails.
RSS-to-email
Email preference subscription center
Time-zoned based email scheduling
Workflow automations
Drag and drop journey builder
Webform live view
Workflow template library
Website tracking
Webform tracking
Form builder
Custom events store
Subscriber segmentation
API support
Concierge migration
Live chat support
EMail support
Email support
Landing page builder	Coming soon!
Conversion rate optimization suite

Note: Data as of November 2019.

Transparent and affordable pricing Check it out

MONTHLY

YEARLY

Choose the number of contacts

1000
5000
10000
15000
20000
25000
25000+

SPROUT

To get you started

FREE

Forever

TRY FOR FREE

500 Contacts Included
Contact and List Management
Basic Email Builder
Web Form Tracking
Limited Conversion Optimization Features Funnel analysis, Form Analysis, Polls and feedback
Email Templates Library
Basic Segmentation
Behavioral Segmentation
Marketing Automation with Visual Journey Builder
Behavioral Targeting
Webhooks
Chat and Email Support

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GARDEN

Ideal for growing teams

$ 49

Per month / billed yearly monthly

TRY FOR FREE

Contact and List Management
Web Form Tracking
Drag-and-drop Email Editor
Email and Website Personalization
Email Templates Library
Marketing Automation with Visual Journey Builder
Basic Segmentation Segment your audience based on contact fields, email activity, lists and journeys
Conversion Rate Optimization Features Heatmaps, Session replay, A/B & split testing, Personalization, Form analytics, Funnel analytics, Polls & feedback
Dedicated IP add-on Priced at $199
Chat and Email Support
Transactional Emails
Webhooks
Behavioral Segmentation
Behavioral Targeting
Dedicated Account Manager

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ESTATE

Best value for large teams

$ 99

Per month / billed yearly monthly

TRY FOR FREE

Contact and List Management
Web Form Tracking
Drag-and-drop email editor
Email Templates Library
Email and Website Personalization
Transactional Emails
Marketing Automation with Visual Journey Builder
Behavioral Targeting Trigger email campaigns based on your audience's behavior on your website/application
Webhooks
Behavioral Segmentation Segment your audience based on their behavior on your website/application
Dedicated IP add-on Priced at $199
Unlimited Custom Domains Create separate domains for different departments/products/sub-orgs
Conversion Rate Optimization Features Heatmaps, Session Replay, A/B & Split Testing, Funnel & Form Analytics, Personalization, Polls & Feedback
Chat and Email Support
Dedicated Account Manager

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See what our customers say about us

“I introduced it to the company I previously worked at after performing extensive research of all the tools out there. After my research, I quickly realized that Freshmarketer (formerly Freshworks CRM) is the only non-enterprise level tool that offers not only advanced CRO and personalization features but also heatmapping, form analytics, and screen recording. At my previous company, we used to have Hotjar and VWO which we replaced by Freshmarketer and saved a significant amount of money whilst seriously increasing our capability. When I arrived at JLA, we were using Lucky Orange but we quickly switched to Freshmarketer.”

Daniel Trindade

Marketing Manager & Optimization Lead

JLA Group

Read the full story

“Our primary use-case that we wanted to be addressed by Freshmarketer (formerly Freshworks CRM) was Personalization. But we were writing our own custom scripts to accomplish that. Eventually, we migrated to Freshmarketer and it worked like a charm. The product totally has our recommendation.”