How to implement AI without losing your values
At SXSW, Freshworks CTO Murali Swaminathan shared strategies on responsible AI
Editor’s note: The full version of the following column from Freshworks Chief Technology Officer Murali Swaminathan was originally published on InformationWeek.
When I talk with customers and industry peers, the biggest questions that come up aren’t around whether to put AI to use, but how to use it responsibly and sustainably.
At SXSW 2025, I had the opportunity to dive into this very topic during the “Innovation Unbridled: Balancing the Promise and Peril of AI” panel. What stood out most was the diversity of voices in the room—all grappling with the ethical, practical, and human implications of rapidly advancing AI. From job displacement concerns to the complexities of regulation, the conversation was a powerful reminder that successful AI adoption requires more than just technical know-how; it demands thoughtful leadership.
I distilled six key takeaways from the panel to help business leaders guide their AI strategy. Whether it’s using AI to solve real business problems, upskilling the workforce, or navigating the delicate balance between open innovation and responsible governance, these insights offer a roadmap for leaders looking to harness AI without losing sight of their values. And when applied with intention, AI can drive both business success and positive social impact.
Read the original on InformationWeek.
